TikTok · 3 hours ago
Global Product Marketing Manager, Search Ads
San Jose, CA
Full-time
Onsite
Mid, Senior Level
$128K/yr - $245K/yrTikTok is the leading destination for short-form mobile video, and they are seeking a Global Product Marketing Manager for Search Ads. This role involves setting the go-to-market strategy for Search Ads, collaborating with various teams to understand market needs, and influencing product development to ensure alignment with advertiser requirements.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent all regions internally with PM and Engineering teams, and define the go-to-market strategy for TikTok's ever-evolving ads product, with a focus on Search Ads
Partner closely with regional counterparts, sales teams, and other key stakeholders, to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development
Bridge the gap between the monetization team and the user side team, representing advertiser needs and influencing the organic search product roadmap to create a brand-suitable environment for the long-term success of monetization
This individual must demonstrate a strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback
You will be instrumental in setting the go-to-market strategy by region and ensuring flawless execution and operations against the strategy
Plan and lead the successful adoption of alpha and beta programs for our Search Ads solutions
Communicate the value proposition of new products to all stakeholders and ensure that effective collateral and packages are created
Drive product adoption and usage rates by supporting key market strategy and effective product support
Build an understanding of the most nascent TikTok Search Ads solutions and leverage these products to achieve customer goals
Qualification
Required
Experience in consulting or project management
Experience in product marketing or product management in the tech industry
Comfort with ambiguity and using a data-driven approach to establish strategy and priorities
Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning
Preferred
BA/BS degree
Ability to manage multiple projects and have a good sense of prioritization to drive the highest impact in the role (partnered with technical stakeholders to represent market requirements)
Experience operating in a fast-paced environment and flexibility to work across multiple time-zones
Entrepreneurial spirit
Experience supporting advertising solutions for marketers either at an ad network, platform or as a media buyer on ad platforms
Benefits
Medical, dental, and vision insurance
A 401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
Founded in 2003
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2026-01-21
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2026-01-20
2026-01-20
Company data provided by crunchbase