WAYB · 4 days ago
Marketing Manager
Salt Lake City, UT
Full-time
Hybrid
Mid, Senior Level
4+ years expWAYB is a company focused on creating safer and healthier family products. They are seeking a strategic Marketing Manager to lead brand growth by blending creative storytelling with analytical insights, ensuring brand consistency across all channels.
ConsumerConsumer GoodsProduct Design
Responsibilities
Develop & Execute: Lead the annual brand planning process, setting KPIs that align with our mission of "better for the planet/better for families."
Pipeline Innovation: Partner with Product & Sales teams to manage the stage-gate process for new gear launches, ensuring every product meets our "safer, healthier" standards
Lifecycle Management: Evaluate product performance (SKU rationalization) and identify whitespace opportunities for new travel or home gear
GTM Strategy: Lead go-to-market strategies for product launches, ensuring seamless execution across digital, retail, and PR
Data Storytelling: Analyze market trends, competitor activity, and consumer behavior to identify opportunities for market share growth
Voice of the Customer: Own consumer research initiatives to understand the "on-the-go" parent and translate those needs into product improvements
Retail Support: Partner with the Sales team to create data-driven "sell-in" stories for wholesale partners, focusing on assortment and shelf strategy
Creative Briefing: Guide internal creative teams and agency partners to build integrated campaigns that resonate across paid, owned, and earned channels
Brand Integrity: Ensure the WAYB brand voice is consistent across every touchpoint—from packaging and retail displays to social media
Impact Reporting: Track brand health metrics including awareness, sentiment, and household penetration
Qualification
Required
4–6 years of Brand Management experience (CPG or Premium Consumer Goods preferred; experience in baby/family or pet gear is a major plus)
Proficiency in using data to drive decisions (familiarity with Shopify analytics, Amazon data, or retail syndicated data)
Exceptional storytelling skills and the ability to influence cross-functional partners
Bachelor's Degree in Marketing, Business, or a related field
Preferred
Experience in baby/family or pet gear
MBA
Company
WAYB
WAYB is reinventing products to make them better for parents, kids, and the planet.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Tio Jung
Chief Executive Officer
Michael 'mc' Crooke, PhD
Co-Founder
Recent News
2025-11-07
2022-04-22
Company data provided by crunchbase