Veem · 10 hours ago
Demand Generation Specialist
United States
Full-time
Remote
Mid, Senior Level
3+ years expVeem is hiring an experienced Growth Marketing Lead to own their inbound and paid lead generation engine end-to-end. This role involves defining and executing lead generation strategies, optimizing for qualified pipeline, and working closely with sales to ensure alignment on lead quality.
BitcoinBlockchainFinancial ServicesFinTechPayments
Responsibilities
Define and own Veem’s inbound and paid lead generation strategy for SMB and mid-market customers and Fintech, PSP, and platform partners
Translate ICPs into keyword strategies, landing page architecture, and funnel stages
Identify and prioritize the highest-impact opportunities to drive qualified demand
Own keyword research, clustering, and on-page SEO strategy
Implement on-page SEO directly within WordPress using Rank Math
Draft, publish, and optimize SEO-driven content, including comparison pages, solution and industry pages, and landing pages for paid campaigns
Continuously test and improve page performance based on traffic and conversion data
Set up, manage, and optimize Google Search campaigns
Own and scale a paid media budget starting at ~$5k/month, with a target of ~$10k/month
Write ad copy, manage bidding strategies, and align ads with landing pages
Launch and optimize remarketing as the program matures
Expand into additional channels over time (e.g. Bing, YouTube, LinkedIn)
Improve traffic-to-lead conversion rates across key pages
Identify friction points and optimization opportunities across the funnel
Monitor performance using GA4 and Google Search Console
Track and report on traffic by channel, keyword performance and rankings, conversion rates and lead quality
Deliver biweekly, CEO-ready reporting with clear insights, recommendations, and next steps
Work closely with sales through weekly syncs to ensure alignment on lead quality and pipeline impact
Use HubSpot to understand lead flow, lifecycle progression, and sales outcomes
Qualification
Required
Google Ads and GA4 experience required
3–5+ years of experience in growth, demand generation, or performance marketing
Proven experience building and scaling inbound lead generation programs in B2B fintech
Hands-on experience implementing on-page SEO within WordPress using Rank Math or similar SEO plugins
Experience managing paid search budgets of $5-10k per month
Deep understanding of SEO, paid search, and conversion optimization
Comfortable owning strategy and execution end-to-end with minimal oversight
Strong analytical and communication skills, with experience reporting to senior leadership
Preferred
Experience using HubSpot as a CRM and marketing platform
Familiarity with Looker / Looker Studio
Experience expanding paid programs beyond Google Ads (Bing/Youtube)
Exposure to regulated or compliance-heavy industries
Company
Veem
Veem is a payment service provider that helps simplify the way businesses send and receive funds.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$98.85MKey Investors
TruistGoldman SachsNAB Ventures
2020-09-16Series C· $31M
2018-09-26Series B· $25M
2017-11-11Series Unknown
Leadership Team
Marwan Forzley
CEO
Jay Hansen
General Counsel & Chief Compliance Officer
Recent News
2026-01-20
Fintech News Philippines
2026-01-19
Company data provided by crunchbase