Red Bull · 9 hours ago
Manager, Shopper Military/Specialty
Santa Monica, CA
Full-time
Onsite
Mid Level
$85K/yr - $128K/yr
3+ years expRed Bull is seeking a Shopper Marketing Manager for Military, Specialty, and Business Development to implement channel strategies and execute shopper marketing programs. This role involves developing impactful marketing initiatives, managing vendor relationships, and maximizing retail program performance to strengthen Red Bull's presence in the Military and Specialty sectors.
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Responsibilities
Responsible for developing and executing Shopper Marketing programs, including generic, retailer-specific, and Red Bull-branded initiatives
Collaborates with internal and external media teams and agencies to create program materials, ensuring alignment with Red Bull's brand standards
Transforms brand assets and initiatives into effective Shopper Marketing campaigns
Develops creative and impactful messaging tailored to the Military and Specialty Retail landscapes
Works closely with cross-functional teams to ensure the development and timely delivery of in-store visibility materials and point-of-sale (POS) items
Engages with cross-functional stakeholders to ensure consumers view Red Bull as a prominent, relevant, and premium product and brand
Executes customer-specific strategic initiatives and annual programs targeting Military & Specialty Customers, ensuring alignment with organizational goals and customer requirements
Assumes full responsibility for the execution of programming for Military & Specialty customers, ensuring the seamless implementation of marketing initiatives and campaigns
Develops and implements a comprehensive suite of programming for the channel and customers, ranging from turnkey, scalable solutions to groundbreaking and innovative approaches
This includes creating sales materials as well as program launch and recap resources for the organization
Generates detailed programming recaps that emphasize key performance metrics, insights, and actionable recommendations for optimization
Collaborates with internal stakeholders and external partners to ensure alignment on execution strategies and deliverables, driving accountability and achieving desired outcomes
Works closely with internal teams to address executional challenges, streamline workflows, and promote continuous improvement in operational efficiency and effectiveness
Utilizes consumer and shopper insights to identify trends and opportunities that will influence the future direction of Military & Specialty Shopper Marketing
Manages a comprehensive multi-pronged measurement strategy for Military and Specialty customers, encompassing custom Deep Dive research, holistic program recaps, Shopper Spotlight presentations, After Action Reviews, and Annual Learning Plans
Analyzes retail program performance metrics and consumer behavior data to identify opportunities for optimization and broader reach
Collaborates with cross-functional teams to develop and execute strategies designed to maximize the purchase potential of retail programs, ensuring alignment with brand priorities, sales objectives, and customer preferences
Evaluates the return on investment (ROI) of retail programs through detailed analysis of sales data, cost-effectiveness, brand goals, and market trends, making recommendations for adjustments to enhance performance
Continuously seeks innovative strategies and monitors emerging trends in retail marketing to maintain competitive advantage and drive greater engagement and reach
Builds and nurtures partnerships with retail stakeholders to leverage their expertise and resources in improving the effectiveness and scope of retail initiatives
Implements tracking mechanisms and performance measurement tools to monitor the reach and impact of retail programs, delivering regular reports and actionable insights to senior leadership for informed decision-making
Ensures seamless alignment with key internal stakeholders, maintaining consistency in messaging across all initiatives
Demonstrates a deep understanding of the customer’s Shopper Marketing capabilities and identifies vendor partners best suited to deliver on shared business objectives
Serves as the primary liaison for Customer vendors and executional agencies
Manages relationships with vendors and external partners, overseeing contract negotiations, performance evaluations, and deliverable quality
Coordinates cross-functional project teams to execute initiatives on time and within budget, ensuring clear communication, resource allocation, and milestone tracking
Monitors vendor performance metrics and KPIs, proactively addressing issues and implementing corrective actions as needed to maintain service excellence and achieve business goals
Utilizes customer research and insights to identify synergies between brands and retailers
Recognizes brand assets and marketing initiatives that can be leveraged to generate excitement and relevance among new customers
Ensures consistency and adherence to brand standards across all proposed branding and marketing activation assets, while working within established guidelines and standards
Collaborates with the sales team and contribute to new business pitches
Maintains and updates the business development playbook and retail segment sell sheets
Qualification
Required
3+ years of experience in a Consumer Packaged Goods (CPG) environment, preferably within Sales, Brand, or Shopper Marketing
Field experience is considered a strong advantage
Proficient in project management with a solution-oriented mindset and strong skills in cross-functional collaboration, demonstrating the ability to organize, prioritize, and deliver tasks on time
Strategic thinker with intellectual curiosity and a proven track record of elevating projects to achieve maximum success
Adept at transforming insights into actionable strategies
Possesses excellent written and verbal communication skills
Bachelor's degree or equivalent professional experience required
Preferred
Experience working within or alongside the military community a plus
Benefits
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Company
Red Bull
Red Bull is a beverage company that offers energy drinks.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jennifer Tetrick
Senior Communications Manager
Recent News
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