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Metasys Technologies · 2 days ago

Salesforce Marketing Cloud Business Analyst

United States

Full-time

Remote

Mid Level

$50/hr - $55/hr

Metasys Technologies is seeking a Salesforce Marketing Cloud Business Analyst to act as the liaison between marketing stakeholders and technical teams. This role involves gathering requirements and translating business needs into Marketing Cloud solutions while ensuring alignment with business goals.

Information ServicesInformation TechnologyManagement ConsultingProfessional ServicesStaffing Agency

H1B Sponsor Likely

Responsibilities

Partner with marketing, CRM, and analytics teams to understand business objectives and campaign needs

Elicit, document, and manage functional and non-functional requirements for Salesforce Marketing Cloud initiatives

Translate business requirements into user stories, acceptance criteria, and solution designs

Support the design and optimization of journeys, automations, and segmentation strategies

Collaborate with architects and developers to ensure solutions align with Marketing Cloud best practices

Assist with configuration validation, UAT, and release readiness

Analyze customer data and campaign performance to identify trends and insights

Define reporting requirements and KPIs for marketing initiatives

Ensure data requirements are clearly defined and aligned with source systems

Qualification

Salesforce Marketing CloudBusiness AnalysisDigital MarketingData AnalysisDocumentationCollaboration

Required

Understand digital marketing concepts, customer journeys, and Salesforce Marketing Cloud capabilities

Gather requirements, translate business needs into Marketing Cloud solutions

Ensure campaigns, journeys, and data processes align with business goals