Cadwell · 12 hours ago
Multimedia Specialist
Kennewick, WA
Full-time
Onsite
Mid Level
$75K/yr - $95K/yr
3+ years expCadwell is a company focused on maintaining a strong global brand presence. They are seeking a Multimedia Specialist to manage digital assets, create visually-compelling marketing materials, and collaborate with various teams to enhance the customer journey through design.
ManufacturingMedical Device
Responsibilities
Champion the Cadwell global brand by evolving our style guide and managing a comprehensive digital asset library to deliver a unified identity across all channels
Design and execute visually-compelling assets for social media, email, web, and digital advertising
Partner with cross-functional teams, including product managers, engineers, and clinical educators, to translate complex device functionality into intuitive diagrams, iconography, and visual assets
Collaborate with sales and marketing teams to design high-impact sales tools and digital media packages, including brochures, flyers, white papers, PowerPoint presentations, and catalogs
Manage front-end web design and CMS presence (WordPress, HTML/CSS)
Plan and coordinate photography and video shoots with external contractors
Drive experiential design for global trade shows, managing booth layouts and graphics and the visual customer journey for major industry events
Ensure marketing materials and digital campaigns comply with medical device regulations (e.g. FDA, EU MDR) and industry standards, collaborating with regulatory affairs as needed
Track digital marketing analytics (email, social, web), making informed decisions and creative revisions to graphics
Leverage AI-driven design tools to improve workflow efficiency and optimize outputs for graphic design projects
Other duties as designed
Qualification
Required
Bachelor's degree in marketing, communications, graphic design, or a related field
3-5+ years of design and marketing experience, with a preference for highly regulatory industries (medical device or healthcare)
A strong digital portfolio showcasing digital campaigns and tradeshow booth design
Strong understanding of design principles, typography, color theory, and layout composition
Mastery of Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro)
Front-end web proficiency, including WordPress, HTML/CSS, and Figma for prototyping
Experience with marketing automation platforms (Salesforce Account Engagement/Pardot)
Strong understanding of print production and large-format specs for trade show booth management
Proficiency in designing for visual social media content (LinkedIn, Meta, X), spanning organic and paid social ad campaigns
Working knowledge of Google Analytics (GA4) and website tracking protocols, including implementation of UTM parameters to monitor asset performance
10-20% travel required for industry trade shows and events. Must be able to obtain necessary travel documents
General office positions may require some reaching, bending, stooping, squatting, crawling, kneeling, pushing, pulling, lifting and carrying up to 20 pounds, finger dexterity, repetitive motions, standing, walking, sitting, hearing, visual acuity, color vision, and 2-way written/verbal communication
Use of computer
Work outside normal business hours may be required to meet business needs
Company
Cadwell
Since 1979, Cadwell has been true to its mission: Helping you help others.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Patrick Jensen
CEO
Recent News
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