Creative Circle · 1 week ago
Paid Media Strategist/Analyst
Creative Circle is seeking an experienced Paid Media Strategist to support strategic marketing and media initiatives for a Fortune 500 financial services client. The role involves shaping cross-channel media investments, refining audience approaches, and translating complex performance data into actionable insights.
Responsibilities
Designing and implementing journey-based marketing strategies that enhance customer engagement across touchpoints
Collaborating on competitive anomaly reporting to inform agile media decisions in a dynamic marketplace
Supporting Multi-Touch Attribution onboarding and operational excellence, elevating our measurement capabilities
Overseeing project management for video upfronts, collaborating with senior stakeholders and external partners
Driving monthly data and analytics reporting, translating results into strategic recommendations for executive leadership
Qualification
Required
Demonstrated success in working with cross-functional teams and managing large-scale, multi-channel campaigns
Advanced analytical acumen with a proven ability to connect media investments to business outcomes
Exceptional ability to distill complex business challenges and data sets into clear, strategic insights
Expertise in developing and executing innovative, data-driven media strategies
Familiarity with audience segmentation, investment modeling, and campaign optimization
Precision in attention to detail and a relentless commitment to accuracy
Strong judgment in navigating ambiguity, assessing risks, and crafting well-structured, data-informed recommendations
Proficiency in paid media platforms and advanced analytics tools (Google Analytics, Excel, Tableau)
Hands-on experience with next-gen measurement solutions (Marketing Mix Modeling, Multi-Touch Attribution)
Outstanding communication, presentation, and stakeholder management skills
Superior organizational and project management capabilities, with a track record of delivering results under tight deadlines
Bachelor's or Master's degree in Marketing, Communications, Business, or a related field
8+ years of experience in paid media strategy, digital marketing, or media planning
Proven leadership in managing complex, high-budget paid media campaigns
Benefits
Minimum Essential Coverage (MEC) medical plan
Dental/vision/term life package
Discount prescription program
Critical illness
Accident
Tele-behavioral health
401(k) plan
Sick leave
Minimum Value (MV) PPO medical plan
Employee Stock Purchase Plan
Paid holiday eligibility
Company
Creative Circle
Creative Circle is one of the largest creative staffing agencies in North America
Funding
Current Stage
Growth StageTotal Funding
unknown2015-05-11Acquired
Leadership Team
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