Virio · 7 hours ago
Head of Marketing
San Francisco, California, United States
Full-time
Onsite
Director/Executive
$250K/yr - $450K/yrVirio is building the next-generation B2B GTM stack with an AI-powered content engine. They are seeking a marketing leader to define brand positioning and drive demand generation through innovative campaigns and storytelling.
Computer Software
Responsibilities
Own the brand and narrative. Define Virio's positioning, messaging, and category strategy. Shape how prospects, customers, and the market understand who we are and why we matter
Drive demand generation at scale. Build integrated campaigns across paid, content, events, and partnerships that generate qualified pipeline and accelerate deal velocity
Build content that converts. Create thought leadership, case studies, product narratives, and educational content that establishes Virio as the go-to voice in next-gen GTM
Launch campaigns that break through. Execute high-impact initiatives - product launches, webinars, executive dinners, industry partnerships - that create buzz and drive business outcomes
Establish repeatable marketing systems. Build processes, templates, and infrastructure that let the team ship consistently and compound results over time
Lead and scale the marketing function. Manage contractors, agencies, and future full-time hires across brand, content, demand gen, and communications
Own LinkedIn and executive visibility. Make our founders, insights, and POV unmissable. Turn organic distribution into a competitive advantage
Partner across the business. Work with Sales, Product, Customer Success, and leadership to align marketing with revenue goals and product strategy
Measure what matters. Define success metrics - pipeline influenced, brand awareness, content engagement - and optimize campaigns based on data
Move fast with modern tools. Leverage AI, automation, and low-code platforms to out-execute teams 10x our size
Operate like a founding CMO. Be the strategic voice for marketing at the executive level while rolling up your sleeves to ship work yourself
Qualification
Required
Own the brand and narrative. Define Virio's positioning, messaging, and category strategy. Shape how prospects, customers, and the market understand who we are and why we matter
Drive demand generation at scale. Build integrated campaigns across paid, content, events, and partnerships that generate qualified pipeline and accelerate deal velocity
Build content that converts. Create thought leadership, case studies, product narratives, and educational content that establishes Virio as the go-to voice in next-gen GTM
Launch campaigns that break through. Execute high-impact initiatives - product launches, webinars, executive dinners, industry partnerships - that create buzz and drive business outcomes
Establish repeatable marketing systems. Build processes, templates, and infrastructure that let the team ship consistently and compound results over time
Lead and scale the marketing function. Manage contractors, agencies, and future full-time hires across brand, content, demand gen, and communications
Own LinkedIn and executive visibility. Make our founders, insights, and POV unmissable. Turn organic distribution into a competitive advantage
Partner across the business. Work with Sales, Product, Customer Success, and leadership to align marketing with revenue goals and product strategy
Measure what matters. Define success metrics - pipeline influenced, brand awareness, content engagement - and optimize campaigns based on data
Move fast with modern tools. Leverage AI, automation, and low-code platforms to out-execute teams 10x our size
Operate like a founding CMO. Be the strategic voice for marketing at the executive level while rolling up your sleeves to ship work yourself
A storyteller and strategist. You can craft compelling narratives that resonate with B2B buyers and differentiate in crowded markets
Demand-gen fluent. You understand full-funnel marketing - awareness, consideration, conversion - and know how to drive pipeline, not just impressions
An experienced operator. You've built and led marketing functions before, whether at startups or high-growth companies, and know what good looks like
Content-obsessed. You believe great content is a growth lever and can write, edit, or direct others to create work that actually gets read and shared
Data-informed. You make decisions based on metrics and insights, not hunches. You know how to measure brand impact and campaign ROI
B2B-native. You understand how enterprise and mid-market buyers think, how sales cycles work, and how to create marketing that accelerates deals
Startup-ready. You thrive in ambiguity, operate autonomously, and don't need structure handed to you - you create it
Preferred
Led marketing at an early-stage B2B SaaS company (seed to Series A)
Created LinkedIn or social-first content strategies that drove measurable business impact
Built a category or redefined positioning in a competitive space
Experience launching and scaling thought leadership programs
Managed agencies and contractors to execute multi-channel campaigns
Worked closely with sales teams in a PLG or sales-led environment
Benefits
100% paid medical, dental, and vision
401(k)
$1,000/month wellness & meals stipend
Company-wide annual off-sites
Company
Virio
Everyone wants to generate more leads for their B2B business, and we cracked the code.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase