PURPLE · 2 months ago
Influencer Account Executive, Beauty
PURPLE New York
Full-time
Hybrid
Entry, Mid Level
$50K/yr - $60K/yr
2+ years expPurple is looking for a Digital Influencer Account Executive to join our vibrant Beauty team. The role involves cultivating relationships with influencers, negotiating contracts, and monitoring media channels for brand coverage, while supporting various account functions.
BeautyFashionPublic Relations
Responsibilities
Cultivating organic relationships with influencers
Negotiating paid contracts with defined deliverable
Knowledge of the ever changing influencer landscape across different sectors
Overarching knowledge of various social media platforms inclusive of Instagram, Facebook & TikTok
Assisting in proactively monitoring all media, print, digital and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team
Compiling monthly and weekly reports for all clients accurately and effectively
Analyze outcomes and create reports summarizing results
Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications
Understanding media landscape across digital, print, and broadcast
Facilitate the smooth running of the day to day function of each account team providing support as requested and required
Day-to-day support on mailings, bookings, social media promotions, partnerships, blogger and influencer outreach initiatives
Pull together press releases accurately and in a timely manner
Manage product mailing from concept to execution mass mail outs
Day to day client contact and managing client updates
Attend & participate in client meetings
Ensure minutes are taken during client meetings and sent around the team in a timely manner
Maintain and establish industry contacts with digital influencers and bloggers
Organize and support event logistics for media and influencers
Compiling media lists for events and manage guest list
Draft and circulate post-event press releases
Be a brand champion for your clients and build strong relationships with them
Develop PR strategic understanding by suggesting and attending external events/exhibitions to help gain more knowledge of industry/clients/ competitors and bringing key learnings back
Involvement in creative brainstorms across clients and generate publicity strategies to enhance PR campaigns, going beyond the role of the press office
Qualification
Required
2-3 years of relevant working experience
Superior knowledge of luxury consumer industry
Ability to manage multiple accounts simultaneously
Excellent written and verbal skill
Understand the digital world and can exhibit creative thinking
You are a team player who is hardworking and dedicated
Preferred
Beauty PR experience is preferred
Company
PURPLE
Purple is independent in philosophy, attitude and operation –offering a boutique in-house approach, the strategic requirements of each client are individually tailored from the outset.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jenna Mamdani
Account Coordinator - Partnerships & Activations (Lifestyle)
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