eAssist Dental Solutions · 3 weeks ago
Senior Marketing Operations and Analytics Manager
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $110K/yr
4+ years expeAssist Dental Solutions is a leading provider of AI-powered dental billing solutions that supports dental practices across the U.S. They are seeking a Senior Marketing Operations and Analytics Manager to enhance their marketing performance data and ensure accurate lead tracking and reporting. The role involves managing UTM governance, optimizing landing pages, and collaborating with sales and revenue operations to improve overall lead quality and marketing insights.
BillingCRME-CommerceElectronicsInsuranceManagement ConsultingMedicalPayments
Responsibilities
Audit, rebuild, and maintain marketing acquisition and reporting infrastructure in Zoho, GA4, Looker, Calendly, Zapier, and related tools
Design dashboards that show where leads originate, how they move through the funnel, and which campaigns drive pipeline and revenue
Build attribution models that connect marketing spend to outcomes across channels, partners, and brands
Analyze lead behavior and lifecycle trends and translate insights into recommended actions
Develop simple forecasting models to project lead volumes and conversion trends across channels
Partner with leadership to identify KPIs, benchmarks, and metrics that guide investment decisions
Identify and address lead-quality issues across digital channels by analyzing source data, conversion paths, and form submissions. Partner with demand generation and sales to reduce junk leads and improve overall lead quality and conversion rates
Own end-to-end UTM management, creation, and documentation
Train and support the marketing team on proper UTM tagging, ensuring every campaign maps correctly into analytics and CRM systems
Regularly audit inbound traffic to catch and correct tracking errors
Maintain tag and pixel tracking infrastructure for accurate measurement across GA4, ad platforms, and CRM
Build, QA, and optimize landing pages and forms to ensure clean data capture and seamless lead routing
Set up and test tracking pixels, UTMs, and conversion events to guarantee reliable reporting
Partner with channel owners to run experiments and improve conversion rates
Manage Zoho CRM reporting, integrations, and data integrity; lead preparation for potential migration to HubSpot or a future multi-brand CRM
Own lead flow, scoring, and routing logic between marketing and sales systems
Document workflows, integrations, and process updates to ensure scalability and continuity
Ensure all marketing data and reporting processes comply with HIPAA, GDPR, and other relevant privacy standards
Own audience segmentation logic for campaigns and nurtures, ensuring data accuracy, compliance, and consistency in CRM targeting
Create weekly, monthly, and quarterly reports that visualize performance and connect marketing activity to pipeline
Deliver ad-hoc analyses and recommendations that help marketers and executives act on data quickly
Conduct short training sessions to improve data fluency across the marketing team
Educate channel owners on how to interpret dashboards and use insights to drive campaign optimization
Performs other related duties as assigned
Qualification
Required
4–6+ years in Marketing Operations, Marketing Analytics, or Revenue Operations
Advanced skills in CRM reporting, Excel/Google Sheets (pivot tables, index/match, data validation), and GA4
Proven ability to develop and enforce UTM tracking standards and multi-touch attribution models
Hands-on experience building and testing landing pages, forms, and conversion tracking
Strong understanding of lead flow, lifecycle stages, and data governance
Curiosity, precision, and clear communication skills—the ability to translate complex data into actionable stories for non-technical audiences
BA/BS preferred in Marketing, Business, Economics, Information Systems, Statistics, Computer Science, or a related quantitative field — or equivalent practical experience (5+ years in marketing ops/analytics)
Preferred
Experience in Zoho CRM
Experience with Looker Studio or similar BI/reporting platforms
Bonus: Experience supporting multi-brand environments or CRM migrations
Experience in the Dental field is desired but not a requirement
MS in Analytics/BI or MBA with strong analytics focus
Relevant certifications (preferred): Google Analytics 4, CRM/Analytics certifications, Looker/Looker Studio, SQL (any recognized credential), GTM/Tag Manager
Able to manage and problem solve many of your own technical and computer issues
Highly skilled at using the full suite of Google tools
Portfolio requested: links or screenshots of dashboards, reports, and example SQL or data models you've built
Benefits
Health, dental, and vision benefits
Competitive salary
Opportunities for growth within a fast-growing company
Collaborative, supportive team culture
Company
eAssist Dental Solutions
eAssist Dental Billing provides electronic customer relationship management solutions for e-commerce and Global 2000 companies. It is a sub-organization of Henry Schein.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$43.5M2021-06-10Acquired
2000-04-20Series B· $35M
1999-10-06Series A· $8.5M
Leadership Team
Brad Billings
Chief Executive Officer l Full Schedule
James V. Anderson, DMD
CEO
Recent News
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