USTA Northern · 11 hours ago
Director, Marketing & Engagement
Eagan, MN
Full-time
Hybrid
Director/Executive
$85K/yr - $105K/yr
10+ years expUSTA Northern is dedicated to promoting and developing the growth of tennis. The Director of Marketing & Engagement will oversee all marketing and development efforts to enhance visibility and customer engagement, working closely with executive leadership to strengthen the brand and develop impactful marketing strategies.
Non-profit Organizations
Hiring Manager
Vanessa Sexton SHRM-CP
Responsibilities
Serve as senior advisor to the Executive Director and the Board of Directors on communications strategy, reputation management, organizational narrative, and fundraising practices
Build a media list and incorporate a public relations strategy to increase the visibility of tennis and the USTA Northern brand across the region
Execute and evaluate a comprehensive communications plan to engage partners and facilitate connections that support player recruitment and retention goals
Oversee an organization-wide content calendar, collaborating with internal teams to identify key messaging and stories for publication and promotion through USTA Northern communications (website, newsletters, social channels, yearbook, etc.)
Ensure that external communications reflect the USTA Northern brand, convey relevant news and information, and adhere to professional standards
Lead the strategy and execution of organization-wide fundraising efforts, advancing opportunities for corporate partnerships and donor cultivation
Strengthen sponsor visibility, activation, and ROI through integrated marketing campaigns
Oversee sponsorship, advertising, and exhibit sales for key events, including the Annual Meeting & Conference
Cultivate relationships with professional teams and governing bodies of sport across the market to drive multi-sport participation and increase visibility of tennis
Enhance communication and collaboration with local tennis organizations (Tennis Facilities and Community Tennis Associations) to engage players with available programming
Provide oversight and guidance to the Marketing & Engagement staff. Engage volunteers and contractors to support business needs
In collaboration with the Director of Operations, plan and execute engagement events that foster meaningful connections with USTA members and increase our visibility (eg, US Open Viewing Party, Awards Gala)
Produce reports for the Executive Director and the Board of Directors on request
Qualification
Required
Bachelor's degree plus a minimum of ten years of experience in the related field (Business Administration, Marketing, Communications)
Proven experience in corporate fundraising, event planning, and sales, preferably in the sports, entertainment, healthcare, or non-profit industry
Strong networking and relationship-building skills, with the ability to engage and influence diverse stakeholders
Exceptional communication, presentation, and negotiation skills
Creative thinker with a keen eye for detail and a passion for delivering exceptional experiences
Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment
Company
USTA Northern
USTA Northern is a 501(c)(3) nonprofit entity and one of 17 Sections nationally of the United States Tennis Association.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase