Red Cedar Homes · 21 hours ago
Marketing & Brand Strategy Manager
Charlotte, North Carolina, United States
Full-time
Onsite
Mid, Senior Level
5+ years expRed Cedar Homes is a residential homebuilder dedicated to creating thoughtfully designed homes and deeply rooted communities. They are seeking a Marketing & Brand Strategy Manager to lead marketing efforts across various audiences, utilizing AI-powered tools and data-driven strategies to enhance brand presence and investor confidence.
Real Estate
Responsibilities
Develop, deploy, and manage AI-powered marketing tools and workflows to automate content creation, campaign optimization, lead scoring, and performance analysis
Build and oversee AI agents for social media management, investor communications, market research, and competitive analysis
Establish data collection systems to capture marketing performance metrics, audience engagement, and conversion data across all channels
Create dashboards and reporting frameworks that provide actionable insights for leadership, investors, and development partners
Develop and execute integrated marketing strategies targeting homebuyers, investors, stakeholders, and development partners
Create investor-focused marketing materials including project updates, portfolio summaries, performance reports, and investment opportunity presentations
Produce stakeholder communications that showcase project milestones, construction progress, and community development achievements
Develop development partner outreach materials and co-marketing initiatives that position Red Cedar Homes as a preferred building partner
Lead marketing campaigns for individual projects from entitlement through construction completion and lease-up or sales
Develop and maintain project-specific marketing assets including renderings, virtual tours, progress documentation, and completion portfolios
Coordinate photography, videography, and drone coverage to document construction progress and finished product quality
Create case studies and success stories that demonstrate Red Cedar Homes' track record to prospective investors and partners
Lead and manage relationships with marketing vendors, creative agencies, and technology providers
Develop scopes of work, manage deliverables, and ensure vendor accountability to timelines and quality standards
Evaluate and onboard new vendors and AI tools to expand marketing capabilities
Manage marketing budget allocation across vendors, platforms, and campaigns
Design and implement data collection frameworks across all marketing channels and touchpoints
Analyze marketing performance data to identify trends, optimize campaigns, and inform strategic decisions
Produce regular performance reports for leadership including KPIs, ROI analysis, and competitive benchmarking
Use AI tools to automate data review, generate insights, and predict marketing performance outcomes
Oversee website content strategy, SEO optimization, and digital presence across all platforms
Direct social media strategy and content calendar targeting both consumer and professional audiences
Manage email marketing campaigns segmented by audience: homebuyers, investors, stakeholders, and partners
Maintain listing platform presence on Zillow, BDX, MLS, and other relevant channels
The Marketing & Brand Strategy Manager will build and manage a modern, AI-enhanced marketing technology stack. Proficiency with the following categories is expected, with specific platform experience a plus
AI & Automation Platforms: Large language models and AI assistants (Claude, ChatGPT, or similar), AI content generation and editing tools, AI-powered analytics and reporting platforms, marketing automation systems with AI capabilities, and custom AI agent development frameworks
Data & Analytics: Business intelligence platforms (Tableau, Power BI, or similar), Google Analytics and digital attribution tools, CRM analytics and reporting (Salesforce, Lasso, or similar), and custom dashboard development
Marketing Platforms: Website CMS and landing page builders, email marketing and automation platforms, social media management tools, and listing syndication platforms (Zillow, BDX, MLS)
Design & Collaboration: Adobe Creative Suite or Canva, project management tools (Asana, Monday.com, or similar), Microsoft Office and Google Workspace, and video editing and presentation software
Qualification
Required
Five or more years of experience in marketing, brand management, or a related field with increasing responsibility
Demonstrated experience developing and deploying AI tools for marketing applications
Proven track record managing vendors, agencies, and external partners
Strong data analytics skills with experience building reporting frameworks and dashboards
Excellent written and verbal communication skills with ability to adapt messaging for different audiences
Strategic mindset with ability to develop and execute multi-channel marketing plans
Preferred
Experience in real estate, homebuilding, construction, or development industries
Background in investor relations, B2B marketing, or stakeholder communications
Experience with CRM systems, particularly Salesforce or Lasso
Familiarity with project management software and workflow automation tools
Experience building or managing AI agents and automated marketing systems
Benefits
100% Medical, Dental, & Vision insurance covered to the employee and their children
401k with a Safe Harbor match formula of 100% of employee contributions up to 3% of their compensation, then 50% matching contribution of the next 2% of employee's compensation
11 annual company-paid holidays
120 hours paid time off annually
Company
Red Cedar Homes
We are a vertically integrated Real Estate company specializing in strategic residential acquisitions, land development, and the construction of single-family homes.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ben Bazer
Chief Financial Officer
Matthew Green
Chief Operating Officer
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