Seattle Storm · 16 hours ago
Integrated Marketing Specialist
Seattle, WA
Full-time
Onsite
Mid Level
3+ years expSeattle Storm is a storied franchise in the Women's National Basketball Association (WNBA), and they are seeking an Integrated Marketing Specialist to develop and execute multi-channel marketing campaigns that elevate the brand and drive fan engagement. The role involves collaborating with various teams to manage campaigns from concept to execution, ensuring alignment with strategic objectives and brand voice.
LifestyleSportsSports Leagues and Teams
Responsibilities
Serve as a member of the Marketing & Communications team and collaborate on all campaigns to showcase Storm players, build the Storm brand, and generate revenue
Work with internal and external stakeholders, including ticketing, communications, digital, partnerships, and community to produce creative solutions that meet revenue objectives
Plan and execute multi-channel marketing campaigns for key ticketing, merchandise, Jr. Storm camps and clinics, fan experience efforts, and community initiatives
Work with the Director of Brand and Marketing to produce graphics which align with the Storm brand and annual campaigns including creation of visual assets across social media, email, web, print and in-arena signage
Manage campaign lifecycle – including GTM strategy and management, stakeholder coordination, and post-campaign wrap up
Ensure campaigns are rooted in insights and aligned to Storm priorities, business objectives and the Storm brand
Serve as the project manager for assigned campaigns, ensuring that all assets, approvals, and communications are organized and projects are completed on-time
Work with CMO, COO and business intelligence partners to leverage technology and develop segmentation strategies, monitor campaign performance, analyze data, and provide actionable insights to improve campaign effectiveness
Support trafficking needs across digital, social and owned media – ensuring timely and accurate execution
Develop and maintain strong working relationships with players, coaches and front office staff
Qualification
Required
Bachelor's degree in Marketing, Communications or a related field or equivalent work experience
3+ years' experience in marketing, preferably in sports, entertainment or consumer brands
Proficiency in Adobe Cloud suite, specifically Photoshop, Premiere, Lightroom, etc
Familiarity with CRM and marketing automation platforms
Strong understanding of digital marketing channels and tools (e.g., Meta Ads, Google Analytics, email platforms)
Excellent communication, organizational, and problem-solving skills
Ability to think creatively and strategically while maintaining attention to detail
Experience working in a fast-paced, deadline-driven environment
Superior organization, project management skills and attention to detail
Ability to balance multiple projects under tight deadlines
Ability to show you're a self-starter who works well in a team environment to collaborate with other departments
Takes initiative, ownership, and responsibility to see assigned projects through from start to completion
Quick learner who can learn and adapt to new organizational processes
Consistently displays a high level of attention to detail and strong organizational skills
Flexible and adaptable work schedule for changing business demands including working most weekends during the season (May – Oct)
Strong mix of creative and analytical technical skills, with experience using marketing automation and project management platforms to plan and execute campaigns
Proficient with tools such as Google Analytics, Adobe Creative Suite, and email or CRM systems to design, measure, and optimize marketing initiatives
Familiarity with paid media, content management systems, and basic data reporting
Benefits
Medical
Dental
Vision
Life Insurance
AD&D
Long Term Disability
Transportation Account
Employee Assistance Program
401k
Vacation
Sick
Holidays
League-related discounts
Game tickets
A great Seattle work location
A team-focused environment
Company
Seattle Storm
One of six independently owned teams in the WNBA, the world’s preeminent women’s professional basketball league.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-05-23Corporate Round
Leadership Team
Terri Fujinaga
Chief Financial Officer (CFO) | Professional Sports
Rohre Titcomb
Chief Operating Officer
Recent News
Sports Business Journal
2025-11-06
2025-09-24
Company data provided by crunchbase