LeadStack Inc. · 1 month ago
Digital Analytics Implementation Analyst
LeadStack Inc. is an award winning staffing services provider of contingent workforce, recognized as a Great Place to Work. They are seeking a Digital Analytics Implementation Analyst to drive accurate digital data collection and maintain tag management systems for a leading airline's Digital Analytics Implementation Team.
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Responsibilities
Manage the implementation and maintenance of digital analytics tools (Adobe Analytics, Tealium, etc.)
Implement and enhance data layer structures for web and mobile applications
Collaborate with product owners, engineers, and vendors to define analytics requirements and tracking strategies
Conduct QA and validation of analytics data to ensure accuracy and reliability
Configure marketing pixels and manage analytics dashboards, classifications, and custom metrics
Partner with cross-functional teams to define KPIs and provide insights that drive digital customer experience improvements
Maintain detailed documentation of implementation processes and measurement strategies
Identify opportunities to improve data collection efficiency and data-driven decision making
Qualification
Required
2-3 years of experience in Data Layer Implementation and knowledge of tag manager tools such as Tealium or similar
Strong expertise in data collection mapping for Adobe Analytics (both web and native app), data feeds, and performing issue analysis
Experience in data validation, identifying tagging and data collection issues, and ensuring data accuracy
Proven ability to collaborate with cross-functional teams, including Product Owners, technology teams, and vendors, to define analytics requirements and implement tracking solutions
Preferred
Master's degree in a quantitative or technical field
Knowledge of iOS and Android SDKs for mobile analytics tracking
Proficiency in JavaScript, jQuery, and JSON
Experience with SQL and Agile project environments
Strong analytical problem-solving and organizational skills