Travoom · 6 hours ago
VP, Growth & Marketing, influencer strategy, token launch (OleX) — recommended
500 W 2nd St, Austin, TX 78701, USA
Full-time
Onsite
Director/ExecutiveTravoom is building a decentralized super app for football fans, and they are seeking a VP of Growth & Marketing to lead the influencer strategy and token launch. This role involves overseeing the entire token launch process, developing scalable marketing programs, and managing community systems to engage sports fans and crypto natives.
Travel
Responsibilities
Proven token launch lead: owned at least one end-to-end token launch (strategy → pre-sale/public sale → listings → post-launch growth). Must provide contract addresses, public metrics, and references
Growth playbook for Web3: built scalable programs (referrals/airdrops/quests, influencer/KOL networks, affiliates) with anti-bot/Sybil controls and measurable conversion to wallets/holders
Audience fit: experience marketing to sports fans, gambling communities, and crypto natives; can tailor funnels and creatives per segment
Partnerships at scale: can recruit and manage tens of thousands of fan-run blogs with rev-share/affiliate frameworks; comfortable making token the payment/reward rail
Data/attribution: rigorous with analytics (on-chain + off-chain), cohort/LTV, CAC payback, campaign ROI; builds dashboards and owns KPIs
Community systems: shipped and operated Telegram/Discord at scale (mods, bots, security, escalation, 24/7 comms calendar)
Go-to-market leadership: owns narrative, PR/announcements, launch calendars, landing pages, and creator programs; partners tightly with Product, Legal/Compliance, and BD
Compliance awareness: practical experience running crypto marketing under varying rules (e.g., age-gating, disclaimers, geo-targeting, gambling/crypto ad restrictions) and working with counsel
Qualification
Required
Proven token launch lead: owned at least one end-to-end token launch (strategy → pre-sale/public sale → listings → post-launch growth). Must provide contract addresses, public metrics, and references
Growth playbook for Web3: built scalable programs (referrals/airdrops/quests, influencer/KOL networks, affiliates) with anti-bot/Sybil controls and measurable conversion to wallets/holders
Audience fit: experience marketing to sports fans, gambling communities, and crypto natives; can tailor funnels and creatives per segment
Partnerships at scale: can recruit and manage tens of thousands of fan-run blogs with rev-share/affiliate frameworks; comfortable making token the payment/reward rail
Data/attribution: rigorous with analytics (on-chain + off-chain), cohort/LTV, CAC payback, campaign ROI; builds dashboards and owns KPIs
Community systems: shipped and operated Telegram/Discord at scale (mods, bots, security, escalation, 24/7 comms calendar)
Go-to-market leadership: owns narrative, PR/announcements, launch calendars, landing pages, and creator programs; partners tightly with Product, Legal/Compliance, and BD
Compliance awareness: practical experience running crypto marketing under varying rules (e.g., age-gating, disclaimers, geo-targeting, gambling/crypto ad restrictions) and working with counsel
Preferred
Prior token launch on Solana; DEX/CEX listing experience; liquidity/market-making coordination
LATAM & Europe experience (especially UK, Mexico, Brazil, Argentina, Spain); Spanish/Portuguese a plus
Sports media relationships; sportsbook/affiliate networks; creator/influencer management at scale
Built affiliate networks (5k+ partners) and ran localized, multi-language campaigns
Benefits
Long-term ownership and technical leadership
A mission-driven, elite team with deep experience in sports, media, crypto, and startups
You’ll be one of the first engineers — which means maximum influence and upside.
Company
Travoom
Travoom is an online marketplace that curates bucket-list travel experiences.
Founded in 2017
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Doug Knittle
CEO
Company data provided by crunchbase