AutoNation · 1 day ago
Performance Marketing Manager / SEM
Fort Lauderdale, FL
Full-time
Onsite
Mid Level
3+ years expAutoNation is seeking a skilled Manager, Performance Marketing, to spearhead our eCommerce parts business digital marketing efforts. This role will lead campaigns across Paid Search, Paid Social, and Display, ensuring these tactics effectively drive growth and engagement.
AutomotiveCustomer ServiceRetail
Responsibilities
Paid Media Management: Plan, execute, and optimize paid search, social (Meta), and display advertising campaigns using social media platforms to drive traffic and conversions
Budget Management: Manage and optimize campaigns within seven-figure budgets, ensuring efficient allocation and maximizing return on ad spend (ROAS)
Product Feed Management: Oversee product feed management, ensuring accurate and up-to-date information for various advertising channels
Performance Analysis: Analyze large data sets to measure performance, identify trends, and adjust strategies accordingly
Reporting: Develop and maintain regular reports on campaign performance, including multiple KPIs including ROAS, using Excel and other analytical tools
Strategy Development: Collaborate with the parts team to develop and implement comprehensive eCommerce marketing strategies
A/B Testing: Conduct A/B tests to optimize ad creatives, landing pages, and overall campaign performance
Stay Current: Keep up to date with industry trends, platform updates, and best practices in paid media and eCommerce marketing
Qualification
Required
3-5 years of hands-on experience in paid search, Meta (Facebook/Instagram), and display advertising
Strong experience managing product feeds across multiple advertising platforms
Manage the technical setup of campaigns, including API integrations, keyword-level tracking, and pixel placement
Proven experience handling seven-figure ad budgets
Intermediate to expert-level proficiency in Excel, with the ability to manage and analyze large data sets (pivot tables, VLOOKUP, advanced formulas, etc.)
Strong analytical mindset with experience in using data to drive decision-making and optimize performance
Familiarity with Google Ads, Meta Ads Manager, Google Analytics, and product feed management tools
Excellent written and verbal communication skills
Strong attention to detail with the ability to manage multiple tasks and projects simultaneously
Preferred
Experience with eCommerce platforms (e.g., Shopify, Magento, BigCommerce)
Familiarity with display advertising networks (e.g., Google Display Network, Criteo)
Experience with data visualization tools (e.g., Data Studio, Tableau, Power BI)
Benefits
Competitive compensation and 401k matching
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits
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Company
AutoNation
AutoNation is an automotive retailer that buys and sells a selection of cars for the automotive industry.
10001+ employees
H1B Sponsorship
AutoNation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (5)
2023 (8)
2022 (7)
2021 (5)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$700M2025-05-21Post Ipo Debt· $700M
1999-04-06IPO
Leadership Team
Thomas Szlosek
Executive Vice President and Chief Financial Officer
Jeff M Parent
Chief Operating Officer
Recent News
The Motley Fool
2025-12-18
Maryland Daily Record
2025-12-17
2025-12-11
Company data provided by crunchbase