IEWC · 10 hours ago
Digital Marketing Associate
5001 Towne Dr, New Berlin, WI 53151, USA
Full-time
Onsite
New Grad, Entry LevelIEWC is a company that values employee ownership and growth, and they are seeking a Digital Marketing Associate to enhance their digital marketing efforts. This role involves supporting website development, coordinating with various business units, and assisting with digital marketing strategies such as SEO and PPC.
Consumer ElectronicsManufacturing
Responsibilities
Support the development, maintenance, and improvements of IEWC.com and related websites
Identify content and functionality opportunities for all IEWC websites through web analytics, competitive research, voice-of-customer research, and other sources of feedback
Assist in identifying, activating, and improving new site functionality, content and UX features through HTML/CSS and site configuration
Support content management activities for all IEWC web properties
Become an ambassador for IEWC.com, providing outstanding website technical support for customers and internal stakeholders
Assist in gathering and documenting business and technical requirements for ongoing website improvements and updates
Assist with User Acceptance Testing efforts of newly developed web features; ensure adherence to testing processes and best practices as needed
Stay current on digital marketing and UX industry best practices, trends, and platform updates, and proactively recommend data-informed website UX and content enhancements to improve user engagement and conversion performance
Maintain IEWC’s web analytics platforms, ensuring accurate and consistent data is available for all stakeholders
Create, improve, and maintain web reports within Google Analytics 4, Google Data Studio and Microsoft Excel
Lead monthly/quarterly digital marketing meetings with key stakeholders from Communications and Commercial teams
Assist with IEWC’s pay-per-click advertising campaigns
Assist with IEWC’s SEO/GEO strategy, working with third-party partners and internal team to optimize website and create optimized content to increase organic traffic
Assist in drafting, scheduling, and publishing social media posts across platforms to support campaign goals
Qualification
Required
A Bachelor's degree or technical degree required
Must have strong organizational skills and able to maintain project plans
Must be able to work with multiple people and effectively keep projects on task
Must be curious and an avid learner; eager to jump into the unknown and tackle new challenges with a positive attitude
Preferred
Marketing, Digital Media, Graphic Design, Communications or related degrees preferred
Experience with website maintenance/design and project management strongly preferred
Certifications in Google AdWords and/or Google Analytics is a plus
Experience with Google AdWords and Google Analytics is a plus
Experience with web development and content management systems preferred
Experience with Customer Relationship Management systems (CRM) such as Salesforce CPQ as well as Marketing Automation platforms such as Salesforce Marketing Cloud, HubSpot or Marketo is a plus
Ability to work in a Windows environment and standard Microsoft office applications is preferred
Company
IEWC
IEWC is a wholesale company providing electrical cable, wire management, and broadcast products.
Founded in 1962
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Mike Veum
President & CEO
Michelle Osman
Chief Operating Officer and Board Member
Recent News
2025-04-02
BizTimes - Milwaukee Business News
2022-07-25
Company data provided by crunchbase