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EverBank · 6 hours ago

Performance Marketing Director

Irvine, CA

Full-time

Onsite

Mid, Senior Level

$156K/yr - $210K/yr

5+ years exp

EverBank is a nationwide specialty bank providing high-value products and services to consumer and commercial clients. The Performance Marketing Director is responsible for designing and executing a full-funnel digital acquisition and conversion strategy to drive new client growth in the financial services sector, overseeing all paid digital channels and optimizing the digital funnel for improved performance.

FinanceFinancial Services

Responsibilities

Develops and leads full-funnel digital acquisition strategies to drive new client growth while meeting cost-of-acquisition and ROI targets

Owns onsite conversion optimization, including funnel analysis, landing page performance, and experimentation to improve completion rates and reduce abandonment across channels

Builds and delivers strategic presentations and performance narratives for executive audiences, translating complex data into clear insights, actionable recommendations, and roadmaps

Collaborates cross-functionally with Web, Product, Analytics, Finance, Brand, and Compliance teams to ensure cohesive customer experiences, aligned messaging, and compliant execution

Manages a high-performing acquisition team and agency partners, ensuring efficient resource allocation and continuous campaign optimization informed by data, competitive insights, and market trends

Defines KPIs and measurement frameworks for acquisition and conversion performance; monitors dashboards, diagnoses channel and funnel performance, and implements ongoing improvements

Oversees complex, multi-channel marketing budgets, ensuring spend remains within plan while reallocating investments based on performance, forecasts, and business priorities

Qualification

Digital marketing strategyPerformance marketingMarketing analyticsBudget managementData-driven decision makingCross-functional collaborationAnalytical skillsStrategic presentationsCustomer behavior analysisTeam management

Required

5+ years of experience in digital or performance marketing

Strong analytical skills with proficiency in marketing analytics and the ability to translate complex data into strategic insights and actionable recommendations

5+ Years Required

Preferred

7+ years of progressive experience in performance marketing leadership roles within banking, financial services, or fintech

Demonstrated success owning multi‑million‑dollar marketing budgets, optimizing spend across channels, and forecasting performance to meet acquisition and ROI targets

Experience leading cross-functional initiatives, including building executive-level performance readouts and strategic narratives

University (Degree) Preferred

7+ Years Preferred

Benefits

Medical, dental, vision & HSA/FSA

401(k) savings

Paid holidays & generous PTO

Additional wellness & voluntary benefits

Tuition reimbursement

Commuter Benefits

Life and Disability Insurance

Company

EverBank

We’re a premium performance banking partner.

Founded in 1994

Jacksonville, Florida, USA

1001-5000 employees

https://www.everbank.com/

Funding

Current Stage

Public Company

Total Funding

$350M

2025-08-07Debt Financing· $200M

2024-08-28Debt Financing· $150M

2016-08-03Acquired

Leadership Team

Stephen Sullivan

Chief Technology Officer

Steven Potts

Executive Vice President, Chief Financial Officer

Recent News

Morningstar.com

Idea Financial Secures $20 Million Corporate Term Loan from EverBank to Fuel Expansion in Small Business and Legal Lending

2026-01-09

PR Newswire

EverBank Announces Proposed Fixed-to-Floating Rate Subordinated Notes Offering

2025-08-07

PR Newswire

EverBank Announces Pricing of Offering of $200 Million of Fixed-to-Floating Rate Subordinated Notes Due 2035

2025-08-07

Company data provided by crunchbase