Canine Companions® · 4 hours ago
Director Public Relations & Marketing
Canine Companions is dedicated to making a difference in the lives of people with disabilities. The Director of Public Relations and Marketing is responsible for driving strategic marketing and media initiatives, overseeing public relations and marketing staff to elevate brand awareness and impact.
AssociationEducationHealth CareNon Profit
Responsibilities
Lead and execute an integrated national media and communications strategy aligned with organizational priorities. Drive outreach and campaigns to maximize reach, engagement, and impact
Collaborate on integrated campaigns across web, social, email, and video to ensure consistent messaging and audience growth. Develop media pitches, creative briefs, and an annual pitch calendar
Secure earned media across broadcast, print, and digital platforms. Serve as an organization spokesperson and prepare leaders for interviews, speaking engagements, and public appearances. Manage crisis communications and rapid response
Lead event marketing strategies and national-to-local outreach initiatives that strengthen community engagement while maintaining brand consistency
Lead and mentor a distributed team of public relations and marketing staff. Set KPIs, manage budgets and vendors, and report on performance and impact to senior leadership and the board
Qualification
Required
Exceptional verbal and written communication skills
Proven success developing and executing integrated marketing and media strategies that drive brand awareness and audience engagement
Demonstrated ability to secure national earned media across broadcast, print, digital, and social platforms
Strong strategic thinking, project management, and performance optimization skills
Ability to manage priorities, solve problems, meet goals, and maintain attention to detail
Strong organizational and recordkeeping skills with the ability to meet deadlines
Ability to work effectively and professionally with diverse internal and external stakeholders
Experience leading and mentoring distributed marketing and public relations teams
Preferred
Experience in nonprofit, advocacy, public interest, or mission-driven organizations
Crisis communications and issues management experience
Familiarity with digital analytics, media monitoring tools, and CRM systems
Advanced degree or relevant professional certifications
Knowledge of Microsoft 365 and Adobe Acrobat Pro
Benefits
Employer-Paid Health Coverage: Medical, dental, and vision benefits for staff
Paid Time Off: 14 paid holidays annually, including an Inclusion Holiday, plus 17 paid days off (PTO) during your first year
Retirement Savings: Employer-matched 403(b) retirement plan
Community Engagement: Additional paid hours to volunteer within your community
Employee Assistance & Wellness Programs: Support for both professional and personal well-being
Inclusion and Diversity Committee dedicated to ongoing efforts to foster a diverse and inclusive workplace by setting actionable goals and evaluating progress
Company
Canine Companions®
Canine Companions is a national 501(c)(3) nonprofit organization, dedicated to providing service dogs to adults, children and veterans with disabilities.