Tipalti · 4 hours ago
Director, Creative
Foster City, California, United States
Full-time
Onsite
Lead/Staff, Director/Executive
$182K/yr - $215K/yr
12+ years expTipalti is an AI-powered platform for finance automation, and they are seeking a Director, Creative to lead their marketing team in executing innovative visual strategies. The role involves managing a team of designers, ensuring brand consistency, and developing engaging marketing assets that resonate with customers.
AccountingFinancial ServicesFinTechPaymentsSoftware
Responsibilities
Deliver hands-on, tactical visual execution balanced with ‘big picture’ strategic creative thinking and production leadership management
Partner with cross-functional teams — i.e., Product Marketing, Web, Digital Marketing, SEO, Content, Testing, and regional stakeholders — to deliver creative solutions that align with business objectives and resonate with prospects and customers
Lead the conception and execution of innovative visual approaches and solutions that drive measurable engagement, while ensuring our brand maintains a distinctive look and feel
Coordinate and align our creative and technical approaches to print, digital, web, animation, and video
Clarify, define, and even elevate incoming creative briefs and requests in order to drive the marketing business and surprise and delight stakeholders
Work closely with the Creative team and marketing stakeholders to intake, scope, plan, prioritize, track, and deliver work that meets the brief, brand, budget, and committed timelines
Be a strategic advisor to internal teams and help evolve our web, content, and digital marketing approach to meet ever-shifting market trends
Own, maintain, and publish Tipalti brand visual guidelines to ensure brand visual consistency across the Creative team, Marketing team, contractors, and agencies, and across key assets (e.g., website, corporate slide template, executive presentations, ad units, booths, social, etc.)
Innovate with AI. Embrace emerging technologies and identify how AI can improve creative creation, performance, activity scale, customer self-service, timely delivery, and operational efficiency
Use a data-driven mindset, have the ability to analyze performance and testing metrics to refine creative strategies, and improve results
Oversee and direct agency and contractor work, ensuring work is on-brand and cost-effective. Also, ensure non-creative team marketing agencies deliver on-brand work with published brand guidelines and briefings as needed
Oversee and direct any original photography, video production, or animation/motion graphics
Qualification
Required
12+ years of design experience with 5+ years of leading and managing an in-house B2B SaaS tech creative team. (a mix of tech brand and startup or newly-public company experience is a plus)
5+ years of experience in SaaS technology companies selling to line-of-business personas. Finance or fintech experience is a plus
Excellent project and process management skills, proven ability to build a scalable, consistent, trackable creative production process across internal teams, contractors, and agencies while managing to commitments and budget
Exceptional communication and collaboration skills — strong storytelling and verbal presentation experience, with the ability to influence marketing partners and leaders by demonstrating measurable business impact
Fluent understanding of the marketing funnel, different marketing channels, and performance measurement. Also deep understanding of business buyer needs, challenges, and decision-making processes
Polished, robust portfolio showcasing versatile creative deliverables: integrated brand campaigns, growth and ad campaigns, brand design work, across various moments of the funnel and different media
A deep understanding and past use of AI tools to help drive efficiency and scale across programs. Comfort with emerging tech and tools in general (design automation & AI)
Strategic thinking, with a sharp eye for design systems and a proven ability to translate business objectives into compelling visual narratives that drive measurable results
Advanced proficiency in generalist design tools (Figma, Adobe Photoshop, InDesign, Illustrator, Google Slides)
Comfort and familiarity with designing for Web (i.e. UX, SEO, web page ranking & scores)
Proven ability to stay ahead of or current with design trends in order to maintain and innovate
BA or BFA in a closely relevant subject area (graphic design, advertising, art direction)
Benefits
Competitive benefits
Flexible workplace
Career coaching
Company
Tipalti
Tipalti is a global payables automation platform that provides a cloud solution to scale and automate global payables operations.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$915MKey Investors
Hercules CapitalG SquaredDurable Capital Partners
2025-09-24Debt Financing· $200M
2023-05-15Debt Financing· $150M
2021-12-08Series F· $270M
Leadership Team
Chen Amit
CEO
Manish Vrishaketu
Chief Customer and Operating Officer
Recent News
2026-01-16
2025-12-10
Company data provided by crunchbase