Viasat · 14 hours ago
Digital Marketing Coordinator
Carlsbad, CA
Full-time
Onsite
Senior Level
$63K/yr - $99K/yr
5+ years expViasat is a company dedicated to delivering connections with the capacity to change the world. They are seeking an experienced digital marketing coordinator to develop and optimize digital marketing campaigns that support their government marketing goals and drive lead acquisition.
InternetOptical CommunicationTelecommunications
No H1B
U.S. Citizen Only
Responsibilities
Develop digital marketing campaigns within the Viasat Government Marketing organization, partnering with marketing managers on channels, strategies, goals, and reporting
Work with a team of skilled marketing professionals, as well as other internal digital platforms teams, to drive website and social media traffic and maximize lead capture, conversion, and tracking
Manage and maintain marketing automation tools to support lead generation and nurturing
Monitor and analyze website traffic, conversion rates, and user behavior using analytics platforms
Assess and recommend revisions to website content and landing pages, supporting the culture of testing and optimization
Engage with stakeholders to ensure KPIs are communicated, driving results and recommendations for improving incremental performance
Proactively review, analyze, organize, and communicate performance data and insights while suggesting recommendations to improve spend efficiency, traffic, lead conversion rates, and more
Maintain current and accurate knowledge of search engine marketing, marketing automation, and social media best practices and strategies, offering thought leadership within the organization
Qualification
Required
5+ years of experience in digital marketing with a focus on marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
5+ years of experience in digital marketing with a focus on website analytics tools (e.g., Google Analytics, Adobe Analytics)
5+ years of experience in digital marketing with a focus on CRM systems (e.g. Salesforce, ServiceNow) and integration with marketing automation tools
5+ years of experience in digital marketing with a focus on social media metrics and reporting
Bachelor's degree in marketing, communications, digital media or related field
Excellent organizational project management and communications skills with strong attention to detail
Ability to build relationships, working across departments and business units to foster collaboration for delivery of stated objectives
A consistent record of driving follow-through, supporting a campaign from conception through completion, and willing to seek guidance as needed
Strong analytical skills with ability to drive actions from large data sets
Problem solving ability and consideration of process improvements
Ability to write concise and clear guidance or summaries based on insights
Strong Microsoft Office skills: Excel, PowerPoint, Outlook
US Government position. US Citizenship required
Hybrid, able to be in the Carlsbad, CA office 1-2 days a week
Preferred
Experience with Adobe Marketo Engage, Adobe Experience Manager (AEM), Adobe Analytics, and A/B testing tools a plus
Strong copywriting and proofreading skills preferred
Benefits
Additional cash or stock incentives may be provided as part of the compensation package
A range of medical, financial, and/or other benefits
Company
Viasat
Viasat is a global communications company that offers satellite services.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$3.16BKey Investors
UK Space AgencyNASA
2025-11-21Grant· $1.15M
2024-09-09Post Ipo Debt· $1.98B
2023-09-13Post Ipo Debt· $733.4M
Leadership Team
Andy Lincoln
Chief Engineer
Don Buchman
President Aviation
Recent News
2026-01-22
Company data provided by crunchbase