Wells Fargo · 10 hours ago
Senior Lead Marketing Strategy Consultant
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff
$139K/yr - $260K/yr
7+ years expWells Fargo is seeking a Senior Lead Marketing Strategy Consultant within the Growth Marketing team to lead branch channel activation to drive checking and deposits growth. The role involves building relationships with branch leaders, defining strategies for growth playbooks, and managing marketing initiatives to enhance customer engagement.
BankingFinancial ServicesFinTechInsurancePayments
No H1B
Responsibilities
Serve as the marketing point-of-contact for branch banking and build trusted relationships across branch leaders (Strategy, operations, tech, etc.)
Define and co-create branch growth playbooks by segment (mass vs. affluent)-set targeting, messaging, banker-enablement, branch channel mix, and onboarding guidance
Set the strategy for scaling deposit offers/incentives in branch CRM systems; establish test-and-learn and measurement plans
Architect the end-to-end in-branch shopping journey, define experience and capability requirements (guided discovery tools, banker aids) and partner with CX/UX, Product, and Branch Tech on prioritization and scale
Co-strategize on distributed marketing, design reusable email templates, and content to leverage bankers to drive new deposit accounts
Establish strategy and identify scalable ideas for localized marketing in strategic markets that ladder up to national objectives
Run a structured intake/triage for branch requests; set SLAs and communicate timelines and status
Define KPIs, dashboards, and reporting cadences; drive test-and-learn; publish post-mortems and best practices
Qualification
Required
7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Preferred
7+ years of experience in growth/field marketing, retail banking marketing, or community/channel marketing; branch-facing experience preferred
Strong stakeholder management, project management, and structured operating model creation
Data-driven; comfortable with dashboards, test-and-learn approaches, and ROI analysis
Familiarity with banking compliance/approvals; ability to work through ambiguity and create structure
Excellent written/verbal communication; strong executive presence with market lead
Experience leading cross-functional launches across Product, Branch Ops, Brand, Analytics, Legal/Compliance, and MarTech; comfort with change windows and dependencies
Benefits
Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Company
Wells Fargo
Wells Fargo & Company is a financial services firm that provides banking, insurance, investments, and mortgage services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-10-06IPO
Leadership Team
Charlie Scharf
CEO
Fernando Rivas
CEO of Corporate & Investment Banking
Recent News
Business – Latest Financial & Stock Market News | New York Post
2026-01-22
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2026-01-22
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