Erie Home · 1 week ago
District Event Marketing Manager - Roofing
Erie Home is a leading name in the home improvement industry, recognized as the #1 residential roofing company in America. The District Event Marketing Manager is responsible for recruiting and managing a team of Event Marketers to enhance brand awareness and generate sales leads through various events in their district.
Building Material
Responsibilities
Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up
Identify, schedule, and plan event calendar for team of Event Marketers in the assigned district
Responsibility for budgeting and staffing for identified local events
Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads
Manage event marketing material and equipment set up and tear down
Collaborate with the local Operations and Installation Managers to grow brand presence within the local market
Recruit, hire, train, and develop Event Marketers and create accountability through established Event Marketer goals and KPIs
Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization
Track and report event metrics to evaluate performance and ROI of events
Responsible for exceeding sales lead quotas based on established KPIs
Performs other duties as assigned by supervisor
Qualification
Required
Bachelor's degree preferred, or equivalent combination of education, training, and experience
2+ years in a managerial position
Strong recruiting and training skills
Experience with large-scale budgeting and planning
Excellent written and verbal communication skills
Self-starter with the ability to manage and develop others
Ability to handle multiple priorities at one time
Strong planning and organizational skills
Knowledge of current best practices and new strategies for event marketing
Ability to work evenings and/or weekends and pre-scheduled events
Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without 'dropping the ball.'
Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a 'roll up your sleeves' and 'win every day' mentality
Hold oneself accountable and responsible while being self-driven in accomplishing goals
Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion
Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately
Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection
Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first
Must hold a valid driver's license and have reliable transportation to and from assigned events
Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access)
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
Preferred
Experience in lead generation and/or experiential marketing
Previous management position(s) in Direct-to-Consumer marketing
Experience in multi-unit management
Previous experience in home improvement event marketing
Company
Erie Home
Erie Home is one of the largest and fastest-growing home services providers in America, specializing in premium roofing and basement waterproofing systems.