WorkGenius Group · 1 day ago
Senior Manager, Global Marketing Analytics
New York, NY
Contract
Onsite
Senior Level
$68/hr - $68/hr
6+ years expWorkGenius Group is a company in the Entertainment Media industry, and they are seeking a Senior Manager for Global Marketing Analytics. The role involves leading data-driven insights to inform strategic decisions and overseeing marketing analyses for campaigns across various markets.
Computer Software
Responsibilities
Lead the development and execution of impactful, data-driven insights that inform strategic decision-making across creative, technical, and business stakeholders
Drive complex, high-impact analyses to support strategic prioritization, optimization, and performance evaluation of global marketing campaigns—both paid and organic
Oversee the design, execution, and analysis of marketing and media experimentation initiatives across U.S. and international markets in collaboration with cross-functional partners
Leverage analytics tools to conduct in-depth, multi-platform performance deep dives and extract strategic learnings from digital creative testing
Synthesize and present insights from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy
Qualification
Required
6+ years of experience in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking), including at least 2 years supporting theatrical marketing, a major studio, streaming platform, or theatrical marketing agency
Proven ability to lead analytics and insights initiatives across U.S. and global markets
Strong foundation in marketing testing frameworks, campaign effectiveness analysis, and performance optimization
Ability to independently identify key business questions, conduct quantitative analyses, and clearly communicate findings
Excellent communication skills with the ability to translate complex insights for non-technical audiences
Company
WorkGenius Group
WorkGenius Group is the global talent solution for today's fluid labour market.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase