Century Park Associates · 6 hours ago
Sales Director
Orlando, FL
Full-time
Onsite
Lead/Staff, Director/Executive
1+ years expCentury Park Associates is dedicated to creating an enriching lifestyle for residents and a rewarding work environment for associates. The Sales Director will drive the community’s sales efforts, develop and execute marketing plans, and achieve occupancy goals while ensuring compliance with regulations and company standards.
CommunitiesElder CareHealth CareRetirement
Responsibilities
Plans, develops, executes, drives and evaluates community’s strategic marketing plan
Maintains compliance with budget and labor and expense control utilizing spend down sheet for department expenditures
Ensures leads database is accurate and current
Ensures waitlist is accurate and current
Ensures list of primary and secondary referral sources in local market is accurate and current
Ensures marketing and sales reports are accurate and timely
Completes competitive analysis annually and as needed of competitors in local market
Audits current residents to determine where they resided before moving into community
Conducts demographic analysis to determine highest concentrations of prospective residents in local market
Increases overall resident census and achieves specific occupancy targets
Spends time outside community identifying and cultivating relationships with referral sources
Closes the sale effectively with prospective residents and families
Increases awareness of the community and Century Park in the local community at large
Participates in local marketing events, health fairs, civic organization events, etc
Plans and hosts marketing and waitlist events
Communicates upcoming marketing events to appropriate staff
Develops, arranges and provides customer centered experience tour for inquiries
Develops and oversees inquiry follow up process to turn leads into residents
Participates in conference calls with other Sales Directors within region and company
Recruits, selects, hires, trains, evaluates, supervises and counsels sales team
Schedules department hours appropriately
Exercises appropriate independent judgment
Qualification
Required
Must have a bachelor's degree in marketing, public relations, or related field from accredited college or university or equivalent experience
Must have at least (1) one year experience, (3 years preferred) in successful sales experience
Must have reliable transportation, be willing and able to travel if necessary
Must have excellent written and verbal communication skills
Must have a valid driver's license in current state with satisfactory driving record per Century Park standards
Must be proficient in Microsoft Word, Excel and Outlook
Must demonstrate outgoing, energetic personality with excellent listening skills and ability to persuade others
Must have expert knowledge in field of practice
Must possess ability to work with little supervision and make independent decisions when circumstances warrant
Must understand urgency to build occupancy with ability to gain referrals and build new sources of business
Must have the ability to implement and interpret the programs, goals, objectives, policies and procedures of the sales department
Must demonstrate effective follow through and follow up with prospective and referral source leads
Must demonstrate excellent customer service and hospitality
Must display effective networking skills, account management skills and ability to build rapport and trust quickly
Must demonstrate effective follow through and follow up with marketing leads
Maintains confidentiality of all propriety and/or confidential information
Must understand and follow company policies including harassment and compliance procedures
Displays integrity and professionalism by adhering to Century Park's Code of Ethics and completes all required compliance training
Preferred
Senior living experience preferred
Company
Century Park Associates
Century Park Associates is a hospitality company that offers senior living and assisted living services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Esmerelda Lee
Chief Operating Officer/EVP
Company data provided by crunchbase