Zeely – AI Admaker · 19 hours ago
CRM Manager
Zeely is an AI-powered marketing platform that helps businesses generate high-performing UGC videos and ad creatives. As a CRM Manager, you will take ownership of the CRM direction, designing user journeys and strategies that drive user activation, retention, and revenue across various channels.
AdvertisingArtificial Intelligence (AI)Digital Marketing
Responsibilities
Own and evolve the full CRM lifecycle — from registration and first payment to activation, retention, and reactivation — designing end-to-end user journeys across email, mobile push, in-app, and other CRM channels
Drive user activation and early value, guiding users to key actions, reducing Time to First Value, and increasing feature adoption through structured onboarding and lifecycle flows
Design and scale retention and win-back strategies, including cohort-based retention flows and behavioral reactivation campaigns with a measurable impact on churn and engagement
Build CRM initiatives with a direct revenue impact, improving conversion to paid, ARPU, LTV, and the overall contribution of CRM to total revenue
Lead segmentation, personalization, and experimentation, moving from mass messaging to behavioral, event-driven CRM, and owning A/B testing from hypothesis to decision, with proper control groups
Collaborate closely with Product, Analytics, Engineering, and Growth teams, combining strategic ownership with hands-on execution, and continuously improving CRM processes and infrastructure
Qualification
Required
6+ years of experience in CRM, lifecycle, retention, or product-led marketing roles within product or SaaS companies
Proven experience owning and scaling an end-to-end CRM lifecycle with a measurable impact on activation, retention, and revenue
Strong background in data-driven decision making, including cohort analysis, funnels, and experiment evaluation
Hands-on experience with A/B testing and experimentation, including hypothesis design, control groups, and result interpretation
Deep understanding of activation, retention, and monetization mechanics in subscription-based or usage-based products
Experience working with large user bases (100k+ MAU) and high-volume CRM communications
Strong segmentation and personalization skills, with experience moving from mass campaigns to behavioral and event-driven CRM
Ability to collaborate effectively with Product, Analytics, and Engineering teams, translating business goals into CRM strategies
High level of ownership, autonomy, and accountability — comfortable operating in an environment with evolving processes
Willingness to be hands-on when needed, while building scalable systems and processes
Benefits
Paid time off
Sick leaves
Financial support with private entrepreneurship matters
Company
Zeely – AI Admaker
Zeely is an AI marketing platform built to grow your brand.
Funding
Current Stage
Growth StageTotal Funding
$1.34MKey Investors
Google for Startups
2023-12-04Seed
2023-04-12Seed· $1.3M
2022-08-25Non Equity Assistance
Recent News
2025-06-13
inventure.com.ua
2025-03-07
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