BoF Careers · 12 hours ago
Gap Inc. Director, Paid Social
San Francisco, CA
Full-time
Onsite
Director/Executive
$175K/yr - $228K/yr
8+ years expGap Inc. is a global company that encompasses multiple brands focused on providing quality fashion and sustainable luxury. The Director of Paid Social is responsible for managing and optimizing Paid Social strategies across all brands, ensuring effective media investment and collaboration with internal teams and external agencies.
Marketing & Advertising
Responsibilities
Guide day-to-day Paid Social activation and execution, managing both Gap Inc. and Media Agency resources dedicated to Paid Social
Establish enterprise-wide best practices for Paid Social through a standardized approach to planning, technology, and tools
Oversee Paid Social activity carried out by Media Agency, including pricing strategies, guarantees, preferred positioning, and all facets that deliver effectiveness across Gap Inc.'s media investment
Ensure that Paid Social investment delivers on target KPIs identified in marketing briefs by monitoring activity and proactively recommending shifts as necessary to achieve marketing goals
Partner with organic social teams within the brands to streamline organic and paid social strategies to increase efficiencies and amplify impact
Boost effective organic social content identified by the brands, recommending optimizations and strategies to harness the full impact of paid investment
Identify opportunities for optimization of Paid Social activity by taking a holistic view of activity across Gap Inc.'s brands, including identifying duplicative efforts and opportunities for efficiencies across the portfolio
Regularly provide input to channel planners, leveraging insights from Paid Social investment to inform overall media strategy and allocation for both annual planning and campaign-specific strategy
Work with Creative and Brand teams to ensure creative is optimized for all social platforms
Develop media innovations to enhance performance and contribution of Paid Social, including but not limited to industry innovations, marketing tech stack requirements, and new vendors
Establish and drive continuous improvements to ROI by understanding the current and future Paid Social landscape and identifying opportunities to improve effectiveness
Act as internal expert on Paid Social, consistently sharing insights and best practices with the media organization and brand teams to optimize Gap brands' media effectiveness
Consult with Measurement and Interpretation team to help establish and refine best practices for measurement of Paid Social
Collaborate with other channel activation leads on converging strategies
Qualification
Required
8+ years marketing experience with 5+ years experience in paid social investment
3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors
Extensive experience planning and executing paid social media campaigns
Deep knowledge of paid social channels, technologies, best practices, and trends
Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap
Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels
Benefits
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.
Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
Employee stock purchase plan.
Medical, dental, vision and life insurance.
Company
BoF Careers
BoF Careers connects professionals in fashion, beauty and luxury to The Business of Fashion's global marketplace of over 2,000 opportunities.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase