Bureau Veritas North America · 1 day ago
Digital Marketing Manager
Houston, TX
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expBureau Veritas North America is a world leader in testing, inspection, and certification services. The Digital Marketing Manager will lead and optimize the company's digital presence across all platforms, focusing on executing and evolving digital strategies to demonstrate ROI for marketing activities.
Information ServicesMedia and EntertainmentPublic Safety
Responsibilities
Design, execute, and optimize integrated multichannel marketing campaigns across Google Ads, LinkedIn, Meta, email, and display advertising platforms, ensuring strategic alignment with organizational objectives and growth initiatives
Develop and implement comprehensive digital marketing plans by analyzing market dynamics, aligning initiatives with business goals, and adapting strategies to evolving market conditions
Track, analyze, and report on campaign performance using Salesforce and Pardot, delivering actionable insights to stakeholders
Establish and implement ROI measurement frameworks that demonstrate clear business value to individual business units
Provide detailed performance reports with strategic recommendations to continuously optimize marketing effectiveness and inform future strategies
Architect and deploy automated email marketing and workflows through Pardot Engagement Studio to nurture leads throughout the customer lifecycle
Collaborate with business units to craft compelling email content and execute targeted campaigns including newsletters, promotional communications, and automated nurture sequences
Oversee website content strategy and performance optimization in collaboration with headquarters team and business units
Develop and execute SEO/SEM strategies to increase organic visibility, drive qualified traffic, and improve search rankings
Direct the strategy and execution of both paid and organic social media initiatives across all platforms
Manage company social media presence to build brand awareness, drive engagement, and support business objectives
Conduct ongoing competitor analysis and market trend assessment to identify opportunities and refine marketing strategies
Translate market insights into actionable recommendations that enhance competitive positioning
Self-Manage multiple concurrent projects in a fast-paced environment, effectively prioritizing deliverables while maintaining quality standards
Coordinate cross-functional initiatives and ensure timely execution of marketing programs
Ability to analyze complex situations, develop actionable plans aligned with organizational goals, and adapt strategies based on evolving circumstances
Proficient with marketing automation platforms and CRM software (SalesForce & Pardot)
Proficient and demonstrated experience in implementing campaigns within Pardot Engagement Studio
Strong analytical skills with the ability to interpret data and make data-driven decisions
Strong knowledge in creating reports including marketing ROI to executives
Excellent written and verbal communication skills
Creative thinking and problem-solving abilities
Ability to work with teams and create a collaborative environment
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field with 8+ years of experience in digital marketing manager and website management experience
HS Diploma and 10+ years of experience in digital marketing in lieu of degree
Documented success in campaign management and delivering quantifiable ROI to the business
Experience in managing social media, email marketing, and website content
Proven ability to measure and demonstrate marketing ROI
Ability to analyze complex situations, develop actionable plans aligned with organizational goals, and adapt strategies based on evolving circumstances
Proficient with marketing automation platforms and CRM software (SalesForce & Pardot)
Proficient and demonstrated experience in implementing campaigns within Pardot Engagement Studio
Strong analytical skills with the ability to interpret data and make data-driven decisions
Strong knowledge in creating reports including marketing ROI to executives
Excellent written and verbal communication skills
Creative thinking and problem-solving abilities
Ability to work with teams and create a collaborative environment
Company
Bureau Veritas North America
Bureau Veritas is a global leader in the Quality Assurance, Health, Safety & Environmental (QHSE), and Social Responsibility industries.
5001-10000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase