Senior Helpers · 13 hours ago
Sales and Marketing Manager
West Hartford, CT
Full-time
Onsite
Mid Level
$52K/yr - $80K/yr
3+ years expSenior Helpers is a premier provider of in-home senior services, dedicated to providing high-quality care to seniors in their homes. The Sales and Marketing Manager will be responsible for generating new client leads by building relationships with community professionals and developing innovative marketing methods to expand the business.
Health Care
Responsibilities
Analyze market conditions and trends, including, but not limited to, competitors and influence centers; the overall goal is to explore areas of business opportunity
Identify the local influence centers (hospitals, senior living communities, including independent, assisted, memory care, skilled nursing, rehabilitation, respite care, hospice, home health, physician practices, VA, and other related healthcare providers to determine referral sources and build lasting and meaningful relationships
Develop and manage new referral sources through face-to-face meetings, networking, and digital strategies
Coordinate and manage digital marketing functions with the direction and collaboration of leadership/owner. Organize daily network and relationship-building tasks. Arrange presentations of Senior Helpers' services at meetings in healthcare and senior-related organizations
Personally visit and arrange meetings with people responsible for or in a position to refer clients. Contact and engage with 8 to 10 referral sources daily to build relationships and secure referrals
Utilize the monthly marketing calendar and plan to coordinate activities
Attend trade shows, conferences, and community networking events representing Senior Helpers services. Network with others in the industry to develop additional referral sources
Assist in coordinating and managing various marketing and advertising methods, including social media, digital marketing, direct mail, and print ads, with assistance from the Franchisor's Marketing team
Maintain and manage a (CRM) Customer Relationship Management system
Develop and maintain weekly activity reports and track KPIs and marketing data
Meet or exceed sales objectives
Always represent the company with professionalism
Qualification
Required
Associate degree in marketing or related field and two years of related work experience in marketing, sales, and/or business development in home care, home health, or healthcare in lieu of degree
Must have exceptional organizational, rapport-building skills and excellent follow-up, be an active listener and attentive to detail, as well as prioritize tasks in a changing environment
Must possess excellent communication skills. Ability to maintain consistent relationships with prospects and referral sources
Individual who is solutions driven, motivated, and results-oriented to maximize growth potential
Ability to develop partnerships by gaining the commitment and buy-in of others
Understanding and adhering to SMART goals and other performance goals set by the supervisor
Proficiency in Microsoft Word Excel, PowerPoint, Internet, and Outlook required
Ability to learn software programs quickly
Ability to work independently and as well as a positive member of the team
Must have a valid driver's license with a good driving record and reliable transportation
Must be adaptable to traveling within the assigned territory (West Hartford, Farmington, Bloomfield, New Britain, Berlin)
Microsoft Excel: 3 years (Required)
Marketing: 3 years (Required)
Driver's License (Required)
Ability to Relocate: West Hartford, CT: Relocate before starting work (Required)
Preferred
Minimum of one year's experience in the healthcare industry developing and managing and sales strategy preferred
Willingness to travel: 100% (Preferred)
Company
Senior Helpers
Senior Helpers is a franchisor and provider of in-home senior care services for elderly individuals.
Founded in 2001Lutherville Timonium, Maryland, USA
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Comvest Credit Partners
2024-04-23Debt Financing
2024-03-21Acquired
Leadership Team
Glen J. Scharfeld, M.S.
Owner/ CEO
Julio Vazquez
Owner/ CEO
Recent News
Maryland Daily Record
2025-12-29
EIN Presswire
2025-12-19
Company data provided by crunchbase