Start-up Ventures: Marketing Manager at Wisable jobs in United States
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The D. E. Shaw Group · 22 hours ago

Start-up Ventures: Marketing Manager at Wisable

Wisable, a tech-enabled business brokerage from the D. E. Shaw Group, is seeking a marketing manager to lead its marketing efforts. The role involves shaping the go-to-market strategy, managing brand stewardship, and driving demand through various marketing channels.

Financial ServicesReal EstateVenture CapitalWind Energy
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Growth Opportunities

Responsibilities

Design and execute an integrated marketing strategy spanning brand, growth, content, paid media, partnerships, and lifecycle marketing
Manage external agencies across SEO, SEM, paid social, and other performance channels, while continuously testing and evaluating new channels to identify the highest-performing growth levers
Own website and email messaging end-to-end, ensuring clarity of value proposition, consistent brand voice, and solid conversion performance
Lead conversion rate optimization efforts across the website and funnel, including experimentation with landing pages, messaging, and calls to action
Build and run email marketing and nurture programs that support lead conversion, education, and long-term engagement
Partner with an external agency to reimagine and establish Wisable’s brand, and serve as the internal steward to ensure consistent execution across all touchpoints
Create and oversee content across formats, including email, web, educational resources, social, and sales enablement materials
Develop and execute live event and field marketing initiatives, such as conferences, sponsorships, or local events, to generate demand and build brand visibility
Explore and manage additional media channels as appropriate, including offline or upper-funnel efforts such as billboards, print, or television
Partner closely with a content lead to create and oversee content across formats, including email, web, educational resources, social, and sales enablement materials
Manage the marketing budget and reporting on performance, insights, and next steps

Qualification

Marketing strategyConversion rate optimizationEmail marketingSEO managementSEM managementPaid social managementContent creationEvent marketingData-driven approachEntrepreneurial mindsetCross-functional collaborationOrganizational skills

Required

A bachelor's degree and a solid academic and professional background
Five or more years of marketing experience, with exposure to multiple channels and tactics across growth and brand
Experience managing agencies across SEO, SEM, and paid social, with a data-driven approach to experimentation and optimization
Demonstrated expertise in website messaging, conversion rate optimization, and email marketing or nurture programs
A track record of building or scaling marketing programs in a startup or early-stage environment, including experience building a marketing function from scratch or operating as an early marketing hire
Excellent writing and messaging skills, with the ability to clearly articulate value propositions across audiences
Comfort collaborating cross-functionally with product, design, and sales teams
A proactive, organized, and ownership-oriented working style, with comfort operating in an environment where priorities evolve quickly
The ideal candidate is a hands-on, entrepreneurial marketer who has built marketing programs from the ground up and is comfortable balancing strategy with execution

Preferred

Experience running live events or field marketing initiatives is highly desirable; exposure to broader media channels such as billboards, television, or other offline campaigns is a plus

Company

The D. E. Shaw Group

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The D. E. Shaw group is trusted by investors across the world to manage their assets by seeking the optimal balance of risk and reward.

Funding

Current Stage
Late Stage
Total Funding
unknown
Key Investors
Ingleside Investors
2013-01-01Private Equity

Leadership Team

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Adria Schulman-Eyink
Co-Head of Finance, Investments Team, D.E. Shaw Renewable Investments
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Anne Dinning
Executive Committee of Hedge Fund Manager
Company data provided by crunchbase