Charleston County Government · 1 week ago
Marketing Manager - Economic Development
Charleston, SC
Full-time
Hybrid
Mid Level
$61K/yr - $80K/yr
3+ years expCharleston County Government is responsible for managing economic development initiatives, and they are seeking a Marketing Manager to execute and manage marketing and communications initiatives. The role involves collaborating with internal and external partners to enhance business attraction, expansion, and investment through high-quality marketing deliverables.
GovernmentOffice AdministrationProfessional ServicesSocial Assistance
Responsibilities
Execute and manage marketing initiatives supporting economic development strategies, including digital, print, and event-based efforts
Develop, manage, and publish content across social media platforms, email newsletters, and the website
Coordinate development of marketing materials such as presentations, reports, publications, trade show collateral, and branded assets
Lead public announcements and media coordination, including press releases and consistent messaging across all channels
Maintain and manage the Economic Development website to ensure accuracy, consistency, and alignment with brand standards
Plan and execute events, including industry conferences, trade shows, site visits, FAM tours, and community outreach initiatives
Assist with video and multimedia projects by coordinating content development, vendors, and deployment
Monitor media coverage and industry news relevant to economic development and target sectors
Collaborate with internal County departments, regional partners, consultants, and vendors to ensure cohesive messaging and efficient project execution
Track and report marketing performance metrics, including digital engagement, campaign results, and outreach effectiveness
Develop and implement annual operational plans aligned with departmental goals, incorporating strategic metrics to measure engagement and program performance
Qualification
Required
Bachelor's Degree in Marketing, Communications, Economic Development, Business, Public Relations, or a related field
Minimum of three years or more of professional experience in marketing, communications, economic development, or a related field
Proven ability to manage digital content, marketing materials, and communications projects independently
Excellent written and verbal communication skills with strong attention to detail and brand consistency
Proficiency in Microsoft Office Suite and marketing-related tools and platforms
Strong organizational skills with the ability to manage multiple priorities and meet deadlines
Knowledge of marketing best practices, branding principles, and social media strategy
Valid South Carolina driver's license
Preferred
Experience in economic development, public sector, government, or place-based marketing
Proficiency in managing website content management systems, email marketing platforms, and digital analytics tools
Experience supporting events, stakeholder engagement, and external communications initiatives
Benefits
Health, Dental, Vision and Life Insurance
Optional Life and Disability Insurance
Optional Medical and Dependent Care Spending Accounts
Annual and Sick Leave
Fourteen (14) recognized Holidays
South Carolina Retirement System (SCRS) State Retirement Plan
Police Officers Retirement System (PORS - as applicable)
Optional Deferred Compensation Program
Longevity and Merit Pay Increases
Leadership, Professional and Skill Development Training
Employee Assistance Program
Employee Well-being Program
Company
Charleston County Government
Charleston County Government provides administration services, social assistance, transportation development and environment consulting.
Founded in 1948North Charleston, South Carolina, USA
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Chris Martino-Lambert, MHR, SPHR, SHRM-SCP
Project Officer III: CFO
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