Foot Locker · 5 hours ago
Sr. Manager, Brand Marketing (Hybrid)
New York, United States
Full-time
Hybrid
Mid, Senior Level
$105K/yr - $120K/yr
5+ years expFoot Locker is a leading athletic footwear and apparel retailer, and they are seeking a Senior Manager of Brand Marketing to drive the long-term brand strategy for Foot Locker and Kids Foot Locker. This role focuses on brand storytelling, positioning, and creating innovative marketing campaigns that enhance market presence and foster consumer connections.
ApparelFashionRetailSports
No H1B
Hiring Manager
Jill Jochimsen
Responsibilities
Lead the development of brand positioning, messaging, and marketing strategies that elevate the brand and resonate with key consumer segments
Own brand guidelines and ensure consistency across all marketing channels
Develop toolkits and brand marketing guidelines to support local execution
Partner with the creative teams to develop compelling brand narratives that drive storytelling across digital, social, in-store, and experiential touchpoints
Oversee brand campaigns that drive awareness and relevance, ensuring execution is aligned with business goals and key brand moments
Manage and lead partnerships with agencies to drive innovative storytelling and consumer engagement
Leverage research to inform brand strategies and identify whitespace opportunities
Analyze consumer insights, market trends, and competitive landscape to inform brand strategy and positioning
Serve as a day-to-day brand partner to the Integrated Marketing team to support seamless execution across owned, paid, and earned channels
Manage and develop a team, providing clear direction, prioritization, and ongoing coaching
Qualification
Required
Bachelors degree; marketing or related field preferred
Minimum of 2 years experience as a people manager
Passionate about sneakers, sneaker culture and/or the retail industry
Minimum of 5 years of experience in brand marketing, preferably in retail, fashion, or consumer goods
Strong Knowledge of Microsoft Office (PowerPoint, Excel, Word)
Presentation software experience especially in PowerPoint; Keynote a plus
Knowledge of Adobe Creative Suite helpful
Knowledgeable in AirTable
Deep understanding of brand strategy, consumer behavior, and cultural trends
Strong creative acumen and ability to translate brand vision into compelling marketing campaigns
Ability to manage and execute campaigns and budgets of $10M+
Experience leading integrated, multi-channel brand campaigns with measurable impact
Strong project management skills with the ability to manage multiple initiatives and deadlines
Excellent communication and collaboration skills with experience working across creative, digital, and product teams
Proven ability to manage agency partners and external stakeholders
Benefits
Employee Discount
Paid Time Off
Medical | Dental | Vision Coverage
401(k) | Roth 401(k)
Life Insurance
Flexible Spending Account
Opportunities for Advancement
Tuition Reimbursement for Qualified Courses
Strong Company Culture
Employee Resource Groups
Company
Foot Locker
Foot Locker is a retailer of athletic footwear and apparel.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-05-14Acquired
1978-01-13IPO
Leadership Team
Mary Dillon
CEO
Matthew Barnes
President, Foot Locker International
Recent News
2026-01-18
2026-01-05
Company data provided by crunchbase