Senior Analyst - Referral Marketing, Forecasting & Reporting jobs in United States
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American Express · 6 hours ago

Senior Analyst - Referral Marketing, Forecasting & Reporting

American Express is a well-established company with a long history of innovation and customer commitment. They are seeking a Senior Analyst to lead the forecasting, planning, and performance reporting for the Member Get Member referral marketing program, driving its growth and success through data-driven insights and collaboration across teams.

Credit CardsFinanceFinancial ServicesPaymentsTravel
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Comp. & Benefits
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Responsibilities

Lead forecasting, reporting, and results commentary for the program- at the channel and product level to inform weekly and monthly pacing updates
Lead the monthly Risks & Opportunities process as the intermediary with Investment Optimization team
Monitor and analyze key KPIs across the MGM acquisition funnel (Card Member and Prospect) to identify insights and optimization opportunities
Manage relationships with cross-functional stakeholders including Analytics, Investment Services, Cross-Channel Strategy Team, and Cobrand marketing teams
Serve as the team lead on performance marketing and operational excellence, ensuring rigorous scorecarding and disciplined tracking
Support the development of customer and market insights to inform channel positioning and marketing strategies
Contribute to strategic briefs and initiatives, offering insights that drive campaign optimization
Represent the channel in leadership forums, crafting compelling commentary that highlights results, learnings, and implications to MGM Strategy

Qualification

Digital marketingWeb/marketing analyticsData analysisMS ExcelPowerPointCommunication skillsTeam playerOrganizational skills

Required

Bachelor's degree preferred
Strong proficiency in MS Excel and PowerPoint
2+ years of Digital marketing and/or web/ marketing analytics experience
Comfort working with large data sets to forecast performance and identify trends
Strong analytical skills with the ability to make data driven decisions and principle-based assumptions
High attention to detail
Creative team player mentality to drive over-arching team goals
Excellent verbal and written communication skills

Preferred

Proficient business acumen, presentation and storytelling skills
Passion for customer-centric strategies and experiences
Demonstration of strength in organizational skills with relentless attention to detail
Self-starter with an ability to navigate a large matrixed organization independently
Healthy curiosity for trends, insights, and new developments in the digital landscape
Demonstrated organizational skills with the ability to multitask and drive effective prioritization across business initiatives
Strong cross-functional collaborator and team-player with excellent interpersonal and communication skills

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

Company

American Express

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American Express is a financial services company that provides credit cards, charge cards, payment solutions, and related services.

Funding

Current Stage
Public Company
Total Funding
unknown
1978-01-13IPO

Leadership Team

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Brett Mooney
CEO & Country Manager, American Express Canada
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Stephen J. Squeri
Chairman and CEO
Company data provided by crunchbase