Simera · 3 weeks ago
Marketing Manager VII (Remote)
Simera is a company focused on promoting products and services while strengthening brand awareness. They are seeking a Marketing Manager responsible for developing and optimizing marketing strategies, managing integrated campaigns, and analyzing market trends to drive growth.
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Responsibilities
Managing integrated marketing campaigns, from concept to execution, leveraging channels such as social media, email marketing, paid advertising, search engine optimization (SEO), content marketing, events, and print media
Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities for innovation and differentiation
Overseeing the creation of compelling content and brand messaging, ensuring consistency in tone, style, and visual identity across all platforms
Work closely with sales, product development, and creative teams to ensure that marketing efforts support lead generation, customer engagement, and revenue goals
Monitor key metrics such as conversion rates, ROI, customer acquisition cost, and engagement rates, using data insights to refine strategies and improve effectiveness
Manage budgets, allocate resources efficiently, and negotiate with vendors or media partners to maximize returns on investment
Qualification
Required
Developing, implementing, and optimizing strategies that promote a company's products or services
Strategic oversight of marketing initiatives across both digital and traditional channels
Managing integrated marketing campaigns, from concept to execution
Leveraging channels such as social media, email marketing, paid advertising, search engine optimization (SEO), content marketing, events, and print media
Analyzing market trends, consumer behavior, and competitive landscapes
Overseeing the creation of compelling content and brand messaging
Ensuring consistency in tone, style, and visual identity across all platforms
Collaborating with sales, product development, and creative teams
Monitoring key metrics such as conversion rates, ROI, customer acquisition cost, and engagement rates
Using data insights to refine strategies and improve effectiveness
Managing budgets, allocating resources efficiently, and negotiating with vendors or media partners
Possessing strong leadership and team management skills
Ability to think both creatively and analytically
Deep understanding of modern marketing tools and technologies
Adaptability, problem-solving, and excellent communication skills