VARITE INC · 2 days ago
Digital or Web Analyst 1
United States
Full-time
Remote
Mid Level
$58/hr - $63/hr
3+ years expVARITE INC is a company seeking a Digital or Web Analyst 1 to partner with marketing and product teams to deliver insights on customer behavior. The role involves synthesizing data from Adobe Analytics and Hadoop to create an analytics roadmap that supports sales and marketing goals.
Information Technology & Services
Responsibilities
Partner with go to market teams, marketing and product teams to deliver insight and understanding of customer behavior
Synthesize Adobe Analytics and Hadoop data to drive deeper understanding of site activity and customer journeys
Understand key business priorities and marketing goals and create an analytics roadmap for the site to support sales and marketing goals
Identify site requirements to ensure proper tracking of new pages and experiences; work closely with the analytics enablement team to ensure requirements are implemented
Set and deliver on web goals and targets to drive improvements to web traffic, conversion, engagement, and retention
Collaborate with other marketing analytics teams and researchers and contribute to holistic funnel measurement
Work with analytics teams and technology partners to drive the next generation of analytics tools
Qualification
Required
Expert with Adobe Analytics analysis and insight generation
Able to prioritize and establish analytics strategy to deliver actionable insights
Strong analytical and quantitative orientation with advanced SQL knowledge in large, complex data environments
Expert with Hadoop/big data environments to synthesize and analyze data
Expert at the creation and use of Excel pivot tables to drive analytics
Strong knowledge of online marketing strategies
Ability to knit together Adobe Analytics and customer attribute data to deliver robust insights into customer behavior
Bachelor's degree (MBA preferred)
At least three to four years of working with standard clickstream analysis tools: Adobe Analytics, Google Analytics, etc
Two years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys, and market research
Preferred
Tableau skills strongly desired
Experience forecasting website traffic/orders desired, but not mandatory
Data management and modeling a plus
Company
VARITE INC
VARITE has a definite spirit.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Adarsh Katyal
President & CEO
Sue Patel Arora
Vice President Of Strategic Partnerships
Company data provided by crunchbase