Opendoor · 22 hours ago
Senior Manager, Growth Marketing Operations
Phoenix, AZ
Full-time
Onsite
Senior Level
$129K/yr - $177K/yr
7+ years expOpendoor is a company focused on creating a modern system of homeownership. They are seeking a Senior Manager for Growth Marketing Operations to design and build the tracking infrastructure and automation systems necessary for efficient and scalable marketing operations.
MarketplaceProperty DevelopmentProperty ManagementPropTechReal Estate
Responsibilities
Conversion Tracking & Tag Management
Own Google Tag Manager and server-side tracking across Opendoor properties
Implement and maintain CAPI (Facebook, TikTok), enhanced conversions (Google), and offline conversion tracking to ensure accurate conversion data flows to ad platforms
Partner with Engineering on Segment event tracking implementation, maintain event taxonomy documentation, and QA/troubleshoot tracking issues
Marketing Automation & Operational Efficiency
Build automated budget pacing alerts, overspend warnings, and performance anomaly detection (CTR drops, conversion drops, spend spikes)
Create campaign creation workflows, templates, and QA automation for launch checks (broken links, missing UTMs, tracking validation)
Automate repetitive operational tasks using Gumloop, Python scripts or Claude Code to 10x team velocity
Train team on AI tools and self-serve automation workflows for landing page and ad copy creation
Cross-Channel Performance Insights
Partner closely with the Acquisition team to provide them with actionable insights to improve ROAS
Provide operational campaign analysis, answer ad-hoc performance questions, and surface optimization opportunities across paid and SEO channels
Build analyses to inform budget allocation and channel decisions in partnership with Growth Science
Landing Page Infrastructure & Experimentation
Design and build scalable landing page infrastructure to support paid campaigns (digital, traditional) and programmatic SEO
Build standardized page templates that AI tools (Claude, Midjourney, Copy.ai) populate with content at scale, enabling 10x faster page creation
Design and execute A/B tests for landing pages, paid creative, and on-site experiences using platforms like Amplitude or in-platform channel UIs
Partner with SEO Lead and Data Science on technical infrastructure, measurement planning, and incrementality testing
Qualification
Required
Expert in GTM, GA4, conversion tracking (CAPI, enhanced conversions, server-side tagging), and experimentation platforms (Amplitude, Optimizely, VWO)
Working knowledge of HTML/CSS/JavaScript to architect landing page systems and leverage AI coding tools for implementation
Proficient with automation tools (Zapier, Gumloop, Make, Python/JS scripting)
Experience with APIs, webhooks, Segment/CDP platforms, and SQL for campaign analysis
7+ years in growth marketing operations supporting performance teams at scale (millions in spend)
Track record building infrastructure (not campaigns) that scales team efficiency 2-3x through automation, testing frameworks, and AI-powered systems
Proven ability to drive work through Product/Engineering teams without direct authority and influence roadmaps
Deep expertise in experimentation, landing page optimization, and programmatic page generation at scale
Infrastructure builder: Design scalable systems that eliminate entire categories of manual work
AI-native: Proven track record using AI to 10x output
High agency senior IC: You architect solutions, prototype independently, and build them yourself
Preferred
Experience in high-consideration, high-value transactional businesses (real estate, auto, financial services)
Built marketing automation workflows that measurably increased team velocity or reduced CAC
Experience with headless CMS architectures for scalable page deployment
Proficiency with design tools (Figma) or AI tools for rapid prototyping
Experience with dynamic content systems, or A/B testing at scale
Background in analytics engineering or data visualization (Tableau, Looker, Mode)
Benefits
Unlimited PTO
Medical/dental/vision insurance
Life insurance
401(k)
Company
Opendoor
Founded in 2014, Opendoor’s mission is to power life’s progress one move at a time.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.57BKey Investors
Jane Street CapitalGeneral AtlanticSoftBank Vision Fund
2025-09-24Post Ipo Equity· $362M
2025-05-19Post Ipo Debt· $325M
2023-09-20Post Ipo Secondary· $1.98M
Leadership Team
Kaz Nejatian
Chief Executive Officer
Christy Schwartz
Chief Financial Officer
Recent News
2026-01-23
2026-01-23
Company data provided by crunchbase