Entain · 22 hours ago
Head of Social Media Marketing (m/f/d)
Berlin, CT
Full-time
Hybrid
Director/ExecutiveEntain is a leading company in sports betting, gaming, and interactive entertainment. They are seeking an innovative Head of Social Media Marketing to lead their social media strategy, drive customer engagement, and enhance brand presence through creative campaigns and community management.
GamingInternetOnline GamesVideo Games
Responsibilities
Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and conversion rates for the brands
Identify and define key performance indicators (KPIs) for social media success and regularly measure and report on these metrics
Oversee the creation and curation of high-quality, engaging content across all social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and emerging channels
Develop a content calendar to ensure a consistent and cohesive brand voice and messaging
Plan and execute creative and effective social media campaigns, including promotions, contests, and partnerships
Utilise paid social media advertising to reach and engage targeted audiences
Foster and manage a vibrant online community by actively engaging with followers, responding to comments and messages, and encouraging user-generated content
Monitor social media channels for trends, feedback, and opportunities for engagement
Lead, mentor, and manage a team of social media professionals, fostering a culture of innovation and collaboration
Set clear performance objectives, conduct regular performance reviews, and support professional development
Work closely with the marketing, content, and design teams to ensure social media efforts are aligned with overall marketing objectives and brand guidelines
Collaborate with influencers, partners, and industry stakeholders to amplify our social media presence
Analyse social media performance data to identify trends, insights, and areas for improvement
Prepare and present regular reports on social media performance to senior management
Stay abreast of the latest social media trends, tools, and best practices within the iGaming industry and beyond
Continuously explore new social media platforms and technologies to keep the brand at the fore
Qualification
Required
Bachelor's degree in Marketing, Communications, Business Administration, or a related field
A number of years experience in social media marketing, with recent experience in a leadership role, preferably within the iGaming or entertainment industry
Proven experience in developing and executing successful social media strategies
Strong understanding of social media platforms, tools, and analytics
Excellent communication, writing, and storytelling skills
Creative thinker with a passion for innovation and gaming
Exceptional leadership and team management skills
Ability to work in a fast-paced environment and manage multiple projects simultaneously
Benefits
Annual Group Bonus Plan
Pension Scheme
Hybrid working – 2+ days in the office
Referral Program
Company
Entain
Entain is a sports-betting, gaming, and interactive entertainment group that operates in the online and retail sectors.
Founded in 2001
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.34B2025-11-13Post Ipo Debt· $581.52M
2023-06-14Post Ipo Equity· $760.25M
2004-12-22IPO
Leadership Team
Rob Wood
CFO and Deputy CEO
Daniel Rudolph
CTO
Recent News
2026-01-11
2026-01-11
London Evening Standard
2025-12-12
Company data provided by crunchbase