New Belgium Brewing · 22 hours ago
VP Commercial Sales Strategy
New Belgium Brewing is a craft brewery committed to building an inclusive environment. The VP Commercial Sales Strategy role is responsible for shaping and implementing strategic sales initiatives to drive business growth and achieve revenue targets, while collaborating with various teams to align sales strategies with the brewery’s business goals.
Food and BeverageWine And Spirits
Responsibilities
Develop, execute and refine comprehensive and integrated go-to-market strategies built to accelerate business growth
Analyze market trends and sales results to develop accurate forecasts, identifying opportunities for growth and areas for improvement
Collaborate closely with marketing team to ensure alignment between marketing campaigns and sales strategies
Evaluate and recommend improvements within distributor networks and channels
Build and develop recommendations for sales targets and incentives; including refining sales process to improve sales cycle efficiency
Align internal and external incentives to ensure the appropriate prioritization of our portfolio
Provide leadership, mentorship, and professional development for the sales operations, analysis, and training teams
Drive innovation in product launches and commercial process by developing new-to-world go-to-market strategies to meet the consumer where they are
Optimize go-to-market strategies through development of a cohesive commercial planning/tracking/execution process
Bridge National business goals by driving alignment across sales, marketing, pricing, and operations
Qualification
Required
8+ years of experience in sales strategy, operations, or a related role
5+ years of experience in direct people management
Proven strategic planning and execution skills
Proven experience in developing and implementing successful sales initiatives
Strong analytical and problem-solving skills
Demonstrated advanced understanding of distributor workings, national accounts, brand building, people development, and pricing dynamics
Advanced experience and knowledge of CRM software and sales analytics tools
Excellent communication, presentation, leadership, and team development skills
Experience in collaboration and effective communication to foster a positive and inclusive work environment
Experience working on a National level
Preferred
The preferred candidate for this role will reside in Colorado near Fort Collins and Denver
Benefits
Medical & Dental Insurance (options available for dependents)
Basic Term Life and AD&D Insurance
Short Term Disability Insurance
Flexible Spending Account
Employee Assistance Program
PTO
401k Match
Paid Caregiver Leave
Profit Sharing
Company
New Belgium Brewing
Having Fun, Brewing world Class Beers, Making our Love and Talent Manifest, Innovation in Craft Beer.
Funding
Current Stage
Late StageRecent News
2025-12-04
2025-10-15
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