Peace Center · 19 hours ago
Digital Marketing Manager
Greenville, SC
Contract
Hybrid
Mid Level
3+ years expThe Peace Center is a major nonprofit performing arts center serving a growing and sophisticated audience in Greenville, South Carolina. The Digital Marketing Manager is responsible for assisting the marketing department with content strategies to create brand awareness, increase engagement, and drive revenue, while managing social media accounts and paid digital media campaigns.
ArtEvent ManagementEventsNon Profit
Responsibilities
Develop and maintain a content calendar, managing timelines for internal and show approvals
Create engaging original content, including photos, videos, and graphics for use on social media, in email and other placements as needed, optimizing for search
Work with the marketing team, other departments and third-party designers/vendors to craft creative campaign concepts and copy, as well as identify opportunities for user-generated content
Oversee and manage Peace Center’s social media channels, including Instagram, Facebook, etc
Create, manage and track efficacy of paid social campaign, optimizing ad sets as necessary
Monitor and respond to comments, messages, and interactions across all social media platforms to maintain a positive and engaged community
Set key performance indicators for social media campaigns and measure each campaign’s performance against established KPIs
Collaborate on email campaigns, including content creation, email build, list pull, deployment, and post-campaign analysis
Utilize data to make marketing decisions on content and scheduling strategies
Test and review all emails prior to deployment
Adhere to email best practices and communication compliance
Maintain strong industry and social media knowledge to incorporate best practices and content trends
Understanding of all digital media channels. Experience running paid campaigns is ideal
Complete additional responsibilities as assigned
Ability to work nights and weekends
Qualification
Required
A bachelor's degree, preferably in marketing, communications, journalism, or PR
3-5 years of content creation, marketing, paid digital media campaigns and communications experience with a strong track record of increasing responsibility
Strong writing and editing skills are essential. Demonstrated ability to create clear, concise, and engaging content for various channels, including websites, social media, emails, and print materials
Graphic design, video editing and Adobe Suite skills are required
Experience developing and implementing content strategies that align with organizational goals and align with various target audience needs. This includes understanding the buyer's journey and creating content that moves prospects through the purchase funnel
Familiarity with digital marketing techniques, SEO best practices, and the ability to leverage various online platforms for content distribution
Proficiency in managing and growing social media accounts creating compelling content for different social platforms (Facebook, Instagram, and TikTok) and staying up to date with social media trends
A love for and knowledge of the performing arts and non-profit sector
Experience with content performance analytics and the ability to use data to inform content strategy and measure the success of campaigns
The ability to manage multiple projects simultaneously, meet deadlines, and work collaboratively with cross-functional teams
Proficiency in Microsoft Office Suite
A creative mindset to develop innovative and attention-grabbing content that sets the organization apart from competitors
Requires your physical presence at the Peace Center for all or majority of work hours in the performance of your duties
Position requires ability to work some nights and weekends as performance schedule and campus activity dictates
Preferred
Experience in Tessitura, WordFly, or email automation is a plus (experience with CRM and marketing automation tools are essential)
Benefits
Competitive salary and benefits package.
A dynamic and collaborative work environment.
Opportunity to be a part of an exciting period of growth and innovation.
The chance to contribute to the success of beloved arts institution.
Company
Peace Center
Peace Center is a regional center for art, culture, entertainment, health and wellness safeguard, community impact, events and education.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Scott Clark
Chief Financial and Operating Officer
Company data provided by crunchbase