Content Strategy Lead jobs in United States
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Microsoft · 20 hours ago

Content Strategy Lead

positionUnited States, Washington, Redmond
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$120K/yr - $235K/yr
date3+ years exp

Microsoft is seeking a Content Strategy Lead to own the content strategy and execution for their consumer web portfolio across Windows, Surface, and Copilot journeys. This role involves setting the editorial direction, building scalable operating mechanisms, and ensuring web experiences are clear, persuasive, and measurable.

Agentic AIApplication Performance ManagementArtificial Intelligence (AI)Business DevelopmentDevOpsInformation ServicesInformation TechnologyManagement Information SystemsNetwork SecuritySoftware
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Growth Opportunities
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H1B Sponsor Likelynote

Responsibilities

Set portfolio content strategy and narrative system: Define narrative pillars, messaging frameworks, audience intent principles, and how content supports acquisition, education, comparison, and conversion across the portfolio
Own core web journey copy for priority experiences: Write and edit launch and evergreen copy for top pages, modules, and flows, delivering conversion-ready, on-brand messaging with clear approvals
Own the content marketing hub strategy and program: Define hub purpose, topic and entity architecture, information architecture, editorial calendar, formats, and distribution hooks that connect hub content into key journeys and marketing moments
Publish quarterly research white papers and derivatives: Create one quarterly white paper from industry and customer research, then repurpose it into a content package (hub articles, core-page modules, frequently asked questions (FAQs), and social/email-ready snippets) to support key journeys
Define SEO and AEO copy strategy and governance: Set standards for intent alignment, on-page information design, structured answer-ready patterns, snippet and summary-friendly writing, internal linking strategy, and ongoing optimization rules
Build scalable content systems and quality standards: Establish modular copy patterns, page hierarchy guidelines, voice and tone, readability and accessibility patterns, legal-safe language conventions, and localization readiness standards
Operationalize production through agencies: Lead the agency writer bench with capacity planning, brief and template systems, training, QA reviews, delivery tracking, and performance scorecards to ensure predictable quality at scale
Run content operations and performance optimization: Own intake and prioritization, review and publishing workflows, content inventories and governance routines, and partner with analytics to measure impact, manage a refresh backlog, and drive continuous improvement
Embody our Culture and Values

Qualification

Content strategySEOProject leadershipContent designHuman-centered designLiteraturePortfolio presentationQuality governanceLocalization workflows

Required

3+ years proven writing or content design experience AND a certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field
OR equivalent experience
1+ year(s) project leadership experience

Preferred

5+ years demonstrated growth in writing or content design AND a certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field
OR equivalent experience
3+ years project leadership experience
The ability to provide a portfolio of relevant work for review
Experience owning messaging and copy across high-traffic web experiences, including modular components and customer journeys and localization workflows
Experience scaling content production through agencies or outsourced writer benches, including quality governance and delivery accountability
Experience building content operating mechanisms, including intake, briefs, approvals, inventories, and quality standards that reduce rewrite loops and increase speed
Experience using analytics, testing, and SEO signals to prioritize and optimize content
Experience with SEO and emerging answer engine optimization practices, including structured, retrieval-friendly content patterns
Experience leading headless content management systems (CMS) workflows, structured content modeling, and enterprise content governance, with a focus on modular content reuse across personalization and experimentation systems

Company

Microsoft

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Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.
dateFounded in 1975
location
Redmond, Washington, USA
people-size10001+ employees
web-link
https://www.microsoft.com

H1B Sponsorship

Microsoft has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9192)
2024 (9343)
2023 (7677)
2022 (11403)
2021 (7210)
2020 (7852)

Funding

Current Stage
Public Company
Total Funding
$1M
Key Investors
Technology Venture Investors
2022-12-09Post Ipo Equity
1986-03-13IPO
1981-09-01Series Unknown· $1M

Leadership Team

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Satya Nadella
Chairman and CEO
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Vukani Mngxati
Chief Executive Officer - Microsft South Africa
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