Meta · 7 hours ago
Partner Marketing Lead
Menlo Park, CA
Full-time
Onsite
Senior Level, Lead/Staff
$124K/yr - $178K/yr
8+ years expMeta is a technology company that helps people connect and grow businesses through its messaging platforms. The Partner Marketing Lead will design and deliver strategies to empower partnerships teams and ensure the successful adoption of Business Messaging solutions. This role involves creating enablement content, collaborating across teams, and measuring the effectiveness of enablement programs.
Computer Software
Responsibilities
Define and execute a global partner enablement roadmap that aligns with core business messaging product launches and adoption goals
Create high-quality enablement assets, including playbooks, product adoption guides, product one-pagers, and training material designed for both internal partnerships teams and external partners
Lead the marketing push for new feature adoption, ensuring partners understand the "why" and "how" of integrating new innovations into their customer offerings
Act as the primary marketing bridge between the Partnerships team and Product Marketing to ensure enablement materials are technically accurate and commercially compelling
Develop specific programs to drive the "first-mover" adoption of alpha and beta features within the partner ecosystem
Proactively gather insights from partnerships teams and partners to identify gaps in current enablement resources and iterate on content strategy
Define key performance indicators for enablement success, such as partner certification rates, feature adoption speed, and resource utilization
Ensure enablement frameworks are built for scale, allowing regional marketing teams to localize content while maintaining a consistent global narrative
Qualification
Required
8+ years of work experience, with 4+ years specifically in partner enablement, sales enablement, or product marketing within a B2B SaaS environment
Demonstrated experience building enablement programs that successfully drove the adoption of new technical products or features
Tenured portfolio of creating broad enablement materials (e.g., decks, videos, playbooks) that simplify complex technical concepts for commercial audiences
Experience working closely with Partnerships or Sales teams to understand their pain points and provide the resources needed to hit revenue targets
Experience managing multiple workstreams across different time zones and cross-functional stakeholders with high attention to detail
Experience using data to track the effectiveness of enablement programs and a proven ability to pivot strategies based on performance metrics
Preferred
Familiarity with APIs is highly preferred
Benefits
Bonus
Equity
Benefits
Company
Meta
Meta's mission is to build the future of human connection and the technology that makes it possible.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Kathryn Glickman
Director, CEO Communications
Christine Lu
CTO Business Engineering NA
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