Cisco · 2 hours ago
Product Marketing Manager – Cisco Secure Access/SASE (Remote)
United States
Full-time
Remote
Mid, Senior Level
$136K/yr - $171K/yr
5+ years expCisco is a leader in innovative technology solutions, and they are seeking a Product Marketing Manager for their Secure Access and SASE marketing programs. The role involves driving strategic content planning and execution to enhance awareness and generate pipeline for Cisco Security products.
Communications InfrastructureEnterprise SoftwareHardwareSoftware
Responsibilities
Drive the end-to-end strategic planning and execution of content needed for deep ABM campaigns - In person, virtual and digital
Independently develop and manage multiple content and journey development projects, ensuring alignment with product strategy and business needs
Develop content with Persona and Industry Focus:
Map customer journeys and create persona-based (CIO, CISO, IT, Business Leaders etc.) content that addresses pain points, use cases and value propositions; Ensure content relevance by vertical, sales lifecycle motion and region. Translate complex technical product information into simple, engaging narratives
Use generative AI tools effectively to scale content creation to drive multiple cohorts as well as cross architecture narratives with ability to pivot quickly based on customer and market feedback
Partner closely with sales, product teams, channel, and cross-functional stakeholders to produce high-quality, relevant assets and programs that resonate with target personas and seller motions
Collect, analyze, and synthesize campaign and content performance data; conduct postmortem reviews to extract actionable insights that inform continuous improvement of content effectiveness and journey progression
Ensure accurate internal documentation, campaign trackers, and team collaboration spaces to enable transparency, knowledge sharing, and operational efficiency in content creation and journey management
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree preferred, with emphasis on product marketing, market research, or related disciplines
5+ years of experience in product marketing, go-to-market strategy, content development, program management roles, demonstrating ownership of content creation, customer journey development, and high-impact product launches
Enterprise SaaS experience in a B2B space a must (Experience in Security a bonus)
Experience working alongside sales and channels to build cross sell/up sell programs in a highly matrixed environment
Proven experience developing content for ABM and multi-channel campaigns
Preferred
Proven ability to translate product features into compelling marketing programs tailored to specific use cases and customer segments
Experience using AI and automation tools for content development and optimization
Experience collaborating cross-functionally with product management, sales, channels, agencies, and creative teams
Strong analytical skills to measure campaign effectiveness and optimize content and journey strategies based on data-driven insights
Deep understanding of B2B marketing, cybersecurity, and demand generation
Proficiency with tools like Workfront, Salesforce, Eloqua, Asana, Smartsheet, or similar
Benefits
Medical, dental and vision insurance
401(k) plan with a Cisco matching contribution
Paid parental leave
Short and long-term disability coverage
Basic life insurance
10 paid holidays per full calendar year
1 floating holiday for non-exempt employees
1 paid day off for employee’s birthday
Paid year-end holiday shutdown
4 paid days off for personal wellness
16 days of paid vacation time per full calendar year
Flexible vacation time off program
80 hours of sick time off provided on hire date and each January 1st thereafter
Up to 80 hours of unused sick time carried forward from one calendar year to the next
Optional 10 paid days per full calendar year to volunteer
Company
Cisco
Cisco develops, manufactures, and sells networking hardware, telecommunications equipment, and other technology services and products. It is a sub-organization of Cisco Press.
10001+ employees
H1B Sponsorship
Cisco has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1238)
2024 (1231)
2023 (1273)
2022 (2127)
2021 (1991)
2020 (1173)
Funding
Current Stage
Public CompanyTotal Funding
unknown1990-02-13IPO
Leadership Team
Chuck Robbins
Chair and CEO
Carl Solder
Chief Technology Officer - Cisco System Australia/New Zealand
Recent News
2026-01-22
Mexico Business
2026-01-22
Company data provided by crunchbase