Trajector · 1 day ago
Paid Media Specialist
United States
Full-time
Remote
Mid, Senior Level
$78K/yr - $99K/yr
5+ years expTrajector is a rapidly growing organization focused on driving the performance of paid social campaigns. The Paid Media Specialist will execute high-volume campaigns, optimize ad creative, and analyze performance to enhance outreach and engagement across diverse audiences.
Health CareHomeless ShelterInsuranceLegalMedical
No H1B
Hiring Manager
Maria Carrasquilla
Responsibilities
Build, launch, and optimize paid campaigns across existing and emerging channels used by our audience
Manage high-volume budgets with discipline and attention to detail, knowing that each impression and each click creates a critical moment in someone’s path to accessing clear medical evidence
Ensure every campaign is set up for signal quality and measurable return, using strong structure, clean naming conventions, reliable tracking inputs, and actionable experiment design
Create, iterate, and optimize social ad creative quickly, using a tightly integrated workflow with content, design, and lifecycle
Write clear, resonant direct-response ad copy that resonates with the populations we serve
Develop creative tests that reveal what motivates large, diverse audiences, including individuals with disabilities and Veterans of all eras
Build and evolve targeting strategies across interest-based, lookalike, broad, and custom audiences, balancing scale with predictability
Use platform signals, data insights, and structured experiments to inform segmentation and creative direction
Identify opportunities to expand reach across while respecting each line of business’s purpose and compliance boundaries
Partner with our Marketing Performance Analyst to monitor daily performance across the revenue stack, including attribution through Snowflake, Atlan, Sigma, and our event and comms layers
Validate tracking, UTM integrity, form performance, and event flow with Marketing Operations
Develop reporting that surfaces meaningful insights, not just metrics – telling the story of what is working, what is changing, and what should happen next
Use generative AI and experimentation tools responsibly to accelerate creative iteration, identify audience patterns, and reduce cycle time
Maintain clarity that all medical and compliance-sensitive functions remain human-led and medically grounded
Apply AI tools thoughtfully to improve speed and increase testing capacity without compromising integrity
Work closely with lifecycle, content, and demand to ensure paid social aligns with downstream behaviors and enhances the full funnel
Ensure consistency of message, tone, and compliance across all campaigns, especially where audiences transition between lines of business
Support creative production for large-scale pushes, seasonal initiatives, referral surges, and multi-channel growth engines
Qualification
Required
Authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
5+ years of significant hands-on experience running paid social campaigns in high-volume environments where budget, scale, and pace demand strong technical discipline
A comfort level with large monthly budgets and an ability to scale spend while maintaining performance expectations
A deep understanding of platform best practices, and a willingness to adopt new channels or formats
Skill in writing direct-response ad copy that resonates across diverse audiences, including individuals navigating health, disability, and government processes
Demonstrated success building test-and-learn systems, creative frameworks, audience experiments, and structured performance workflows
Familiarity with multi-touch attribution, UTM construction, conversion events, pixel behavior, and server-side signals
Experience working with data and reporting environments, including cloud-based stacks such as Snowflake, Atlan, and Sigma
A working comfort with AI-native workflows that accelerate ideation, testing, iteration, and operational speed
A mindset that blends curiosity with accountability. You solve problems, test ideas, speak plainly with data, and drive measurable outcomes
A desire to contribute to meaningful work rooted in service, clarity, and ethical responsibility to Veterans and individuals with disabilities
Benefits
Medical, dental, vision, 401k program, and more.
Paid time off, including seven (7) federal holidays plus two (2) flex holidays for DEI.
Company
Trajector
Trajector helps underserved and disabled people to avail disability benefits that medically, legally, and ethically qualified treatments.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jim Hill
Chief Executive Officer
Bryan Edelstein
Chief Digital Officer (CDO)
Recent News
2025-01-20
Trajector Medical
2024-11-20
Company data provided by crunchbase