Butler Community College · 16 hours ago
Digital Marketing Strategist
El Dorado, KS
Full-time
Onsite
Mid, Senior Level
$54K/yr - $54K/yr
5+ years expButler Community College is an equal opportunity employer seeking a Digital Marketing Strategist to join its team. This role develops, implements, and manages data-driven digital marketing campaigns to meet lead generation, enrollment, and brand awareness objectives.
Higher Education
No H1B
Responsibilities
Develop, implement, and manage data-driven digital marketing campaigns across channels like SEO, social media, email, and paid media to meet lead generation, enrollment, and brand awareness objectives
Create marketing automation to streamline and automate repetitive marketing tasks to increase efficiency and personalize potential student journeys
Plan and manage automated workflows
Analyze automation performance
Collaborate with various internal teams to align automated efforts with institutional enrollment goals
Qualification
Required
Knowledge of SEO, SEM, content marketing, and various social media and email platforms
Ability to analyze data, interpret metrics, and make data-informed decisions
Develop innovative and engaging campaign ideas
Strong verbal and written communication skills to collaborate with teams and present strategies
Organization, problem-solving, and strong attention to detail
Video editing/multimedia experience
Five to seven years minimum relevant experience, ideally in a higher education setting
Bachelor's degree in advertising, marketing, business related industry required supported by knowledge and experience of web development and digital marketing implementation and management
Preferred
Permission in higher education a plus
Experience with UTM and GTM tracking a plus
Microsoft Office, Adobe Creative Suite, CSS, Drupal, Marketing Automation Software such as Act-On or Hubspot, Digital Ad Placement within Meta, Google, etc
Benefits
Generous employer contribution toward health/dental insurance
Employer paid life insurance
Employer paid LTD insurance
KPERS retirement
Generous paid time off (vacation, sick, personal, professional and holidays – including time off during spring break and winter break)
Butler tuition exemption (self and immediate family)
Supplemental insurance coverages (employee paid)
Company
Butler Community College
Butler Community College, located near Wichita, KS, is a two-year college that offers associate degrees in more than 120 programs and certifications.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Bill Young
Vice President of Digital Transformation / CIO
Recent News
Seattle TechFlash
2025-07-10
Company data provided by crunchbase