Holman · 1 day ago
Manager - Marketing Strategy
San Diego, CA (US)
Full-time
Onsite
Mid, Senior Level
$121K/yr - $187K/yr
7+ years expHolman is a family-owned, global automotive services organization dedicated to delivering a positive customer experience. The Manager – Marketing Strategy will drive enterprise-level marketing strategies, develop integrated marketing plans, and oversee media investments to enhance performance and profitability.
AutomotiveSales Automation
Responsibilities
Act as the primary marketing interface for RVP leadership, aligning marketing objectives with business goals and organizational priorities
Create and manage comprehensive marketing plans tailored to business objectives, encompassing digital, experiential, and content strategies that drive store performance and profitability
Conduct regular account reviews, analyze campaign performance, and provide strategic recommendations based on data, insights, and market trends
Partner closely with creative and analytics teams to design, measure, and optimize campaign effectiveness
Oversee marketing budgets, investment allocations, and long-term planning to ensure efficient use of resources
Leverage marketing technology tools for planning, forecasting, and performance tracking to drive data-driven decisions
Build and maintain strong relationships with internal stakeholders, including business leaders, sales teams, and corporate partners
Act as a liaison for corporate and manufacturer initiatives, ensuring consistent rollout and integration at the field level
Monitor market trends, customer behaviors, and competitive landscape to proactively inform strategy and identify new opportunities
Deliver performance updates, strategic recommendations, and forward-looking insights to senior leadership
Perform all other duties and special projects as assigned
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
Minimum 7+ years of professional experience, including 3+ years in marketing account management or strategic marketing roles
Demonstrated experience developing and executing multi-channel marketing strategies that drive measurable business results
Strong analytical and financial acumen; ability to translate data insights into actionable strategies
Proven relationship-building and executive communication skills with the ability to influence across leadership levels
Experience managing vendors, agencies, and marketing budgets
Proficiency with marketing technology tools (CRM, analytics, and performance tracking platforms)
Excellent project management skills with the ability to balance strategic planning and hands-on execution
Strong business acumen, adaptability, and collaborative working style
Benefits
Health Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Flexible Spending and Health Savings Accounts
Employee Assistance Program
401(k) plan with Company Match
Paid Time Off (PTO)
Paid Holidays, Bereavement, and Jury Duty
Paid Pregnancy/Parental leave
Paid Military Leave
Tuition Reimbursement
Company
Holman
Holman offers a unique set of complementary services that address your changing needs.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Chris Hurren
Chief Financial Officer
Glenn A Gardner
COO
Recent News
2024-05-05
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