Holman · 6 hours ago
Manager - Digital Media Buyer
Mount Laurel, NJ (US)
Full-time
Onsite
Mid, Senior Level
$105K/yr - $150K/yr
5+ years expHolman is a family-owned, global automotive services organization seeking a Manager for Digital Media Buying. The role involves leading digital media buying efforts across a large automotive retail group, overseeing campaign execution, budgeting, and team development to drive leads and sales.
AutomotiveSales Automation
Responsibilities
Lead and manage digital media buying for a large automotive retail group with approximately 60 dealerships across multiple brands and regions
Oversee campaign execution for search, social, programmatic, display, OTT, and video to drive leads, showroom traffic, service appointments, and vehicle sales
Ensure proper budgeting, pacing, and optimization across all rooftop-level campaigns
Understand OEM co-op requirements, approvals, and media compliance across multiple manufacturers
Oversee performance of inventory-driven media strategies (dynamic inventory ads, VIN-level targeting, retargeting, and feed-based campaigns)
Serve as the primary liaison between marketing strategy and our buying agency
Develop and maintain standardized processes to ensure accuracy, efficiency, and quality across all dealership campaigns
Coach and develop a team of media buyers responsible for in-platform execution
Evaluate new platforms, technologies, and vendors to improve media effectiveness and support dealership sales goals
Qualification
Required
Bachelor's degree or equivalent experience in marketing, business, advertising, or related fields
5–7+ years of hands-on experience in digital media buying or performance marketing
2+ years in a leadership or management role
Preferred
Certifications in Google Ads, Meta Blueprint, DV360, or major automotive platforms (e.g., Dealer.com, Dealer Inspire, DealerOn, Sincro)
Experience in the automotive retail industry or agency managing tier-3 automotive accounts is strongly preferred
Experience with multi-location or franchise-style operations a plus
Benefits
Health Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Flexible Spending and Health Savings Accounts
Employee Assistance Program
401(k) plan with Company Match
Paid Time Off (PTO)
Paid Holidays, Bereavement, and Jury Duty
Paid Pregnancy/Parental leave
Paid Military Leave
Tuition Reimbursement
Company
Holman
Holman offers a unique set of complementary services that address your changing needs.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Chris Hurren
Chief Financial Officer
Glenn A Gardner
COO
Recent News
2024-05-05
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