Microsoft · 13 hours ago
Sr. Product Manager - Web Personalization (Agentic Web)
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. They are seeking an AI Discovery + Web Personalization PM to define and scale the next generation of Microsoft’s consumer web experience, focusing on AI-driven personalization and interactive agent experiences.
Agentic AIApplication Performance ManagementArtificial Intelligence (AI)Business DevelopmentDevOpsInformation ServicesInformation TechnologyManagement Information SystemsNetwork SecuritySoftware
Responsibilities
Own the Agentic Web strategy and operating model: Define the annual vision and roadmap across AI discovery, personalization, and on-site agent journeys, with clear intake, prioritization, and operating rhythms to sustain optimization at scale
Run AI discovery (AEO) end to end: Set standards for answer-ready content and machine interpretability, and continuously monitor, troubleshoot, and evolve performance with SEO, content, and engineering as answer engines change
Launch and manage web personalization as a product: Own the full lifecycle from requirements and launch through ongoing roadmap delivery, tuning, and continuous improvement based on business priorities and customer signals
Ensure personalization platform reliability: Define SLAs, instrumentation, monitoring, and quality gates (signal freshness, latency, delivery health), and drive incident response and post-incident improvements with engineering and analytics
Productize and operate interactive agent experiences: Define agent vision and requirements, then own post-launch iteration of intent capture, journey handoffs, escalation paths, and recommendation quality through measurable learning loops
Build and maintain the intent and content model: Steward the unified intent layer, taxonomy, metadata, and module mapping that connects discovery signals, in-session behavior, and agent context so the system stays scalable and governable
Lead measurement and experimentation for long-term lift: Own dashboards and performance reviews, run an ongoing test-and-learn cadence to prove incrementality, scale winners, retire underperformers, and align cross-functional teams on actions and outcomes
Champion trust, safety, and governance: Embed privacy, accessibility, accuracy, provenance, and brand-voice guardrails into both launches and ongoing operations, ensuring the system remains compliant and trustworthy as content and models evolve
Qualification
Required
Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 5+ years of marketing operations, program management, technical product management or related experience OR equivalent experience
Preferred
Master's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 5+ years of marketing operations, program management, technical product management, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 8+ years of marketing operations, program management, project management, or related experience OR equivalent experience
3+ years technology/process improvement experience
8+ years in web personalization, SEO/AEO, or digital experience roles, with demonstrated ownership of roadmaps and measurable outcomes
Understanding of information architecture, modular content systems, funnels, attribution constraints, and Core Web Vitals
2+ years experience taking a product, feature, or experience to market (e.g., design, addressing product market fit, and launch, internal tool/framework)
Experience with content modeling, metadata/taxonomy design, and modular design systems that support dynamic assembly at scale
Understanding of privacy, consent, and data minimization principles for personalization, measurement, and AI-assisted experiences
Company
Microsoft
Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.
H1B Sponsorship
Microsoft has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
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Trends of Total Sponsorships
2025 (9192)
2024 (9343)
2023 (7677)
2022 (11403)
2021 (7210)
2020 (7852)
Funding
Current Stage
Public CompanyTotal Funding
$1MKey Investors
Technology Venture Investors
2022-12-09Post Ipo Equity
1986-03-13IPO
1981-09-01Series Unknown· $1M
Leadership Team
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