GE HealthCare · 2 hours ago
MR Growth Marketing Leader VEGA (f/m/d)
United States
Full-time
Remote
Senior LevelGE HealthCare is a global leader in healthcare technology, seeking an MR Growth Marketing Leader for VEGA. The role involves driving innovation and commercial success across the Magnetic Resonance portfolio, defining product strategy, and collaborating with key opinion leaders.
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Responsibilities
You lead downstream marketing for MR in the zone and contribute upstream to the development of the roadmap for new products and solutions in the MR modality
You define marketing strategies and implement tactical actions to drive internal growth across relevant Private and Public markets
You develop a business strategy for the zone to achieve objectives set by general management
You ensure quarterly and annual targets defined in the modality operational plan are achieved
You take full responsibility for new product launch programs in your geographical area, ensuring strong product positioning, localized value propositions, and effective distribution strategies
You create overall demand and drive product activities in close partnership with Marketing Communication and Public Relations teams to develop and implement impactful MarCom plans
You train and guide teams responsible for product differentiation, ensuring clear positioning, compelling value propositions, and consistent key messages across the assigned territory
You gather the voice of the customer and monitor market dynamics, working closely with the Regional Product Marketing Manager to quantify customer needs into business opportunities and risks
You translate customer and geographical requirements into meaningful input for the MR product roadmap
You analyze the market and competitive landscape to identify growth opportunities and anticipate potential threats
You collaborate with MR Modality Managers, Country Imaging Sales Leaders, Account Managers, and Service Sales teams to design efficient and innovative solutions to customer challenges
You work closely with the Clinical MR team to strengthen clinical selling skills and embed a strong clinical mindset across sales and product organizations
You support PSS teams by helping differentiate offers at every stage of the sales process, accelerating customer decision-making and driving successful outcomes
You actively participate in meetings with prospective and existing clients, representing advanced product expertise and deep MR knowledge
You contribute to the development of sales strategies based on specific customer needs identified during these interactions
You know, engage, and influence key opinion leaders (KOLs) in relevant medical fields and develop and execute regional KOL, reference, and show-site strategies
You exercise sound judgment when assessing financial, operational, and commercial risks associated with business projects proposed by your team
You build and maintain a strong professional network across internal functions and external stakeholders to ensure effective collaboration and project execution
You ensure optimal customer satisfaction with all proposed and implemented solutions
You continuously develop in-depth clinical and technical expertise, staying ahead of current and future trends in healthcare technology and financing models
You stay informed of the technical and clinical challenges faced by customers in their day-to-day work
You foster a collaborative and engaging team environment by encouraging involvement, celebrating successes, and sharing best practices
You actively promote the visibility of your team by connecting their contributions with senior leaders across the region, product organizations, and relevant modalities
Qualification
Required
You bring a Bachelor's or Master's degree in Marketing, Business, Engineering, or a related field; an MBA is a plus
You have significant experience in healthcare marketing, product management, or strategic sales, ideally in imaging or diagnostics
You demonstrate proven experience in MR imaging with the ability to translate customer needs into solutions and marketing strategies
You are skilled at converting market insights into actionable strategies and leading cross-functional collaboration
You communicate confidently and effectively, with strong stakeholder management skills and experience working with KOLs and clinical teams
You are fluent in English; additional regional language skills are a strong advantage
Company
GE HealthCare
GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.
Founded in 1892
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.52BKey Investors
Bill & Melinda Gates Foundation
2024-11-07Post Ipo Secondary· $1.17B
2024-09-12Post Ipo Secondary· $1.29B
2024-02-16Post Ipo Secondary· $1.07B
Leadership Team
Catherine Estrampes
President and CEO, US & Canada
Luiz Verzegnassi
President & CEO, Services
Recent News
2026-01-16
Medical Device Network
2026-01-16
2026-01-16
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