Saransh Inc · 4 days ago
Martech Business Analyst
Hoboken, NJ
Full-time
Onsite
Mid Level
3+ years expSaransh Inc is seeking a Martech Business Analyst to support digital and marketing transformation initiatives using Adobe Experience Cloud, CRM, and E-commerce platforms. The role involves gathering and documenting business requirements, supporting solution design, and ensuring successful implementation in collaboration with client stakeholders and internal teams.
EmploymentInformation TechnologyStaffing Agency
Responsibilities
Work onsite and engage with business, marketing, and IT stakeholders
Participate in requirement-gathering sessions, workshops, and walkthroughs
Understand business objectives, KPIs, and customer experience goals
Act as a liaison between client stakeholders and offshore delivery teams
Analyze requirements and support mapping to Adobe platform capabilities
Elicit and document business and functional requirements, user stories, acceptance criteria, and reporting/analytics needs
Create supporting artifacts such as process flows, journey maps, and basic data flow diagrams
Support functional analysis across Adobe Experience Manager (AEM), Adobe Analytics/CJA, Adobe Target, Adobe Campaign, and AEP RTCDP
Work with architects and SMEs to ensure requirements are feasible and aligned to platform capabilities
Assist in defining integration requirements between Adobe platforms, CRM systems, and E-commerce platforms
Support definition of customer journeys, funnels, and conversion tracking
Capture basic data, consent, and compliance requirements
Clarify requirements during development and testing phases
Support Agile ceremonies such as backlog grooming and sprint reviews
Assist with UAT preparation, execution, and defect triage
Ensure delivered solutions meet documented requirements
Qualification
Required
3+ years of experience as a Business Analyst in digital or Martech programs
Strong experience in requirements elicitation and documentation
Understanding of Agile/Scrum delivery models
Good communication and stakeholder coordination skills
Functional understanding of one or more Adobe Experience Cloud components with exposure to others
Exposure to CRM and E-commerce platforms is a plus
Comfortable working in an onsite, client-facing role
Ability to document and communicate requirements clearly
Willingness to learn and grow across Adobe Experience Cloud capabilities
Collaborative mindset and attention to detail
Preferred
Experience working on enterprise digital programs or RFP-based engagements
Exposure to marketing, personalization, or analytics use cases
Adobe-related certifications (nice to have)
Company
Saransh Inc
We provide recruitment, consulting and IT services for our clients, which focus on maximizing their revenue generation, enhancing business productivity and improving cost management.
51-200 employees
H1B Sponsorship
Saransh Inc has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (35)
2024 (51)
2023 (45)
2022 (30)
2021 (22)
2020 (39)
Funding
Current Stage
Growth StageLeadership Team
Sridhar Chimaladinne
FOUNDER & CEO
Company data provided by crunchbase