Drumline · 21 hours ago
Program Manager I, CRM & Loyalty
Dallas, TX
Full-time
Hybrid
Entry Level
1+ years expDrumline is an independent, women-owned professional services firm that specializes in data, analytics, technology, and marketing. They are seeking a Program Manager I to assist in managing email marketing and CRM programs, focusing on customer retention and loyalty while collaborating with various internal teams.
AnalyticsBusiness IntelligenceConsultingData IntegrationMarket Research
Responsibilities
Assist in the development and implementation of basic marketing automation, customer data, and loyalty marketing strategies. Focus on learning and applying foundational principles to drive customer engagement and increase conversion rates
Support the evaluation and selection process of Email Service Providers (ESPs) under the guidance of senior team members. Assist in conducting basic audits of existing programs and contribute to recommendations for program improvement
Support senior team members in ensuring all email marketing activities comply with relevant laws and regulations, such as GDPR and CAN-SPAM. Help maintain documentation and conduct basic checks under guidance
Assist in crafting new customer journeys from scratch. Help with briefing campaigns, validating logic, and ensuring accurate setup under guidance
Learn to identify where other teams' inputs are needed and assist in giving clear direction and clarifying different points of view under guidance. Support collaboration efforts when needed
Begin to develop expertise in evolving CRM platforms, capabilities, and technologies. Assist in tying capabilities to customer needs and learn to challenge thinking under the guidance of senior team members
Support the development of A/B testing plans by helping to gather data, industry trends, and observations. Learn to contribute new test ideas under the guidance of senior team members
Collaborate with other teams under guidance to support their projects. Develop an understanding of the analysis and reports from senior members and the Data Science team. Help in developing CRM-related reports and begin to learn how to identify actionable insights
Help support implement new processes aimed at improving efficiency and agility within internal teams and client relationships. Begin to grow confidence in sharing ideas and opportunities for new processes
Work closely with oversight from senior members to manage day-to-day communication with appropriate levels of management, clients, partner/vendor teams, and colleagues
Assist in identifying and researching potential CRM opportunities for growth on existing clients. Grow confidence in sharing ideas and raising hand for new opportunities
Assist in supporting annual planning, goal definition and Quarterly Business Reviews (QBRs) under the guidance of senior team members. Contribute input and help in creating and presenting materials as required
Be open to receiving leadership, coaching, and support from senior team members to foster a culture of innovation and continuous improvement within the team. Start flexing your own feedback muscles by asking for ongoing feedback and giving feedback to others
Be curious. Start developing a foundational understanding of how CRM integrates with other areas of Drumline's services, such as Analytics Engineering, Data Science, Business Intelligence, and Data Management
Actively participate in company discussions, join a committee, and/or support process improvement initiatives
Qualification
Required
A bachelor's degree or equivalent work experience
1+ years of experience in Customer Relationship Marketing
Growing understanding of CRM MarTech technology stacks, data connectivity, email deliverability, and reputation management
Experience with customer personalization and strong analytic skills for data-driven customer communications
Experience in designing and automating customer journeys based on data and behavior
Strong written and visual communication skills
Organized and adaptable in a fast-paced environment
Embraces and implements feedback from leaders, peers and clients
Not afraid to try new things and persevere when challenges arise
Strong troubleshooting and problem-solving skills. Comfortable with and able to make steady progress on ambiguous tasks, asking for guidance when needed
A positive, service-oriented approach to work
Strong project management and planning skills
Preferred
Become a certified Email Marketing Specialist in Salesforce
Evidence of a technical understanding of email marketing systems, governing laws and regulations, and industry best practices
Evidence of experience using web content or email marketing management platforms
Knowledge of campaign management, including segmentation, reporting, and analysis
Knowledge of SMTP protocol, DNS, ISP/domain-specific delivery policies, and handling rules
Understanding of relational database management practices
Basic proficiency in HTML
Basic proficiency in SQL and other database management/query languages
Benefits
Generous paid time off
13 Company Holidays
4 Floating Holidays
4 Community Service days
Accrued vacation time & sick time
401K with company matching program
Annual profit sharing and bonus
A comprehensive health, dental and life insurance package for employees and dependents
Healthcare premiums for employees are covered 100% by Drumline
Strong company culture of individuals who care deeply about the work they are doing and the people around them
Focus on career and personal development, resulting in opportunities for growth
Awarded one of the Best Places to Work by the Dallas Business Journal, which determines winners based on direct employee feedback
Encourages work/life balance with opportunities for both remote and in-office work environments
Diverse set of clients with interesting challenges
Additional hard and soft benefits, including company service days that give us a chance to give back together, team building events throughout the year, and devoted time for deep work (e.g., Deep Work Wednesdays, Focus Fridays)
Company
Drumline
Drumline provides quantitative research, consumer analytics, business intelligence consulting, and custom data integration services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Audrey Berger
Co-founder and CEO
Company data provided by crunchbase